• Trelleborg Tires and John Deere, two leaders in agriculture, have entered into an agreement to distribute Trelleborg tires through John Deere dealerships in Brazil

• The alliance is part of Trelleborg Tires' strategy to significantly expand its network in the country

Trelleborg Tires, a global leader in tire and wheel solutions for agriculture, sets out its growth plan in Brazil and bets on its brand's presence at more than 300 John Deere dealerships to expand its market share in the country. This new partnership, signed during Agrishow 2024, will officially commence in July. At that time, Brazilian farmers will find Trelleborg's wide portfolio of over 700 cutting-edge technology products in the John Deere after-sales. The two leaders, already global partners, are now strengthening their regional alliance through this commercial agreement.

The tire industry currently sells its products to traditional tire distributors and end users. According to Marcelo Natalini, President of Yokohama TWS South America, these end users are primarly connected to the sugarcane and grain segments, representing around 60% of the company's sales in the country. Natalini adds: "With the partnership with John Deere, the idea now is to gain more market share and expand sales to small and medium-sized farmers. With John Deere's strong and well-established local presence and a drive for innovation and quality similar to ours, it is the ideal partner for this expansion".

Trelleborg designs and produces agricultural tires with patented technologies capable of ensuring high stability, self-cleaning, greater traction power and VF ("Very High Flexion") construction. This allow the vehicle to carry more weight and perform more efficiently than with standard tires, resulting in less soil compaction. There are tire options to fit everything from small lawn mowers to large tractors and harvesters, measuring more than two meters in diameter. In addition to tires, Trelleborg offers a wide range of complete wheels fitting tractors from the factory. "We are the only supplier to offer this complete wheel solution for our OEM customers. For them, it's amazing to be provided with everything with just one stop. It simplifies logistics and operations and brings enormous gains in terms of production, time and efficiency", adds Natalini. 

Present in Brazil for 30 years, Trelleborg Tires closely follows the strong and growing development of the Brazilian agricultural market and its importance on the global stage. This expansion strategy in the country aims to keep pace with this development and better meet the demand of Brazilian farmers by providing access to its tires through traction the John Deere's point of sales channel.

To learn more about Trelleborg's high-performance agricultural tire solutions, visit: www.trelleborg-tires.com/en/products-and-solutions/agriculture-and-forestry-tires