Farming News - Research reveals why farmers really choose their career

Research reveals why farmers really choose their career

New personality science shows why farming attracts some of the most grounded and modestly determined personality types around

 

 

What draws someone to a career in farming? A connection to the land? The satisfaction of a harvest brought in, livestock well tended or a season's work reflected in something real and tangible?

 

According to business growth consultancy Growth Animals, the answer goes deeper than rural vocation — it's an expression of our deeper personality preferences.

 

The farming personality

Growth Animals uses an animal-based personality framework inspired by the work of Carl Jung and others and developed in association with personality type author David Hodgson.

 

Farmers consistently emerge as among the most grounded, practical and independently minded professionals in any sector. These are people who are rooted in reality, energised by practical work done properly with their hands and their minds working together, and completely unbothered by the absence of an audience. This distinctive combination matches almost precisely with one of Growth Animals' personality types: the polar bear.

 

"Farming attracts people who don't need validation from anyone except the land itself," says Chris Thornhill, co-founder of Growth Animals. "They set their own standards, they work to their own rhythm and they measure success in the most concrete terms. That's a very specific and quite rare personality orientation and it produces some of the most exceptional people in the workforce."

 

Are you a polar bear?

Polar bears make up 12% of the population and their superpowers are setting high personal standards, a thorough dedication to every task and an instinct to check that the rules are being followed. Strong, determined and completely cool under pressure, polar bears perfect their skills until they are as efficient as they are expert, which on a working farm, where every season brings its own unforgiving set of demands, is exactly the disposition the life requires.

 

In farming, the polar bear is the person whose land is managed with quiet, consistent excellence, whose livestock is well kept, whose equipment is maintained properly and whose approach to every task reflects a deep, personal commitment to doing things right.

 

Farming is changing faster than at any point in living memory with new technology, new regulation and new market pressures arriving constantly. Polar bear farmers thrive when they channel their high standards into adaptation and continuous learning rather than attachment to the way things have always been done.

 

"The polar bear farmer is the backbone of British agriculture," says Thornhill. "They don't shout about what they do. They get up before dawn, work until the light goes and they do it again the next day. That kind of determined excellence is what feeds the country and deserves a great deal of recognition."

 

Why farming attracts these types

The physically demanding, deeply practical nature of farming, combining hands-on skill with long-term planning and independence with the humility to work within natural cycles that are entirely beyond human control, is a natural fit for polar bear personalities. Where other professions reward visibility and self-promotion, farming rewards those who are content to let the results speak for themselves.

 

What if you're a farmer who's not a polar bear?

Of course, not every farmer fits neatly into this type and all farming operations thrive on a variety of temperaments. A methodical and detail-oriented jaguar, for example, who completes tasks their own way, keeps meticulous records and brings a calm, steady reliability to the day-to-day running of an operation, can be exactly the indispensable presence every busy farm needs.

 

Which animal are you?

The Growth Animals personality quiz, developed in association with David Hodgson and inspired by Carl Jung's theory of psychological types, is free, takes just five minutes and reveals which animal you are, along with your traits, strengths and the growth areas worth watching. For those working in farming and agriculture, it's a chance to understand not just how you work but why and where you're most likely to thrive.

 

The quiz is available at www.growthanimals.com.