The NFU is taking to social media to launch this year’s #YourHarvest campaign and celebrate the British arable sector’s significant contribution to the nation’s economy and food production. 

With combines preparing to roll in the next few weeks, the NFU will be showcasing the 2023 harvest on TikTok to remind young people of the journey that food takes from farm to fork.

By demonstrating what is happening on farm during harvest, how crops are being used, and how the produce ends up on people's plates, through a series of TikTok videos, the NFU hopes this younger demographic will build a stronger connection with British agriculture and the people who produce their food.

Speaking at the start of this year’s Cereals event, NFU combinable crops board chair Matt Culley said: “The NFU is always evolving its content to ensure we are staying relevant - TikTok is a growing part of that mix - and we’re excited to engage with a younger audience in this new way to build a positive connection.

“This year we will highlight the hard work of British arable farmers during harvest by bringing their stories to life through a series of short, fun and informative videos. Farming families will be describing what they are growing in their fields, how technology like GPS helps them harvest efficiently, and even showcasing the journey barley takes as part of the beer-making process.

“It continues to be a tough year for the arable sector with farmers’ experiencing unpredictable farm costs and ongoing market volatility. That’s why this year’s #YourHarvest campaign is more important than ever.

“Over the coming months we will be celebrating all the amazing crops our arable farmers grow such as wheat for your bread or barley for your beer and thanking the public for backing British farming and their continued support in buying locally produced, home grown food.”