Pig and poultry producers seeking the latest industry advice, market trends, and innovative technologies are guaranteed all of that and more at this year's British Pig and Poultry Fair.

The popular biennial event brings together the whole industry under one roof, making for a perfect opportunity to catch up with fellow producers, hear from industry experts, and see new products. "The whole point of the Fair is to connect people with information, ideas, other people, and solutions," says event organiser Alice Bell at RASE. "Ultimately, it's designed to help you improve farm performance and leave inspired ready for the future."

Being biennial makes the Fair an essential showcase of new technology and ideas, says Jonny Lester, general manager at event partner ABN. "It's the ideal opportunity for producers to connect with others and take home fresh ideas and cutting-edge solutions to progress their business."

In the pig theatre, supported by AHDB, visitors can hear from leading experts on the market outlook and how to mitigate the threat of African Swine Fever (ASF), among several other topics. "The Pig and Poultry Fair is one of the most valuable events in the diary," says Mark Haighton at AHDB. "It gives us the chance to listen to what matters to producers, share the latest insights and showcase the work AHDB is doing to protect and promote British pork."

Over in the poultry theatre, speakers will cover the market outlook for both broilers and eggs, as well as the latest information on planning for investment – whether that's new buildings or updating existing facilities.

"The Fair is supported by all of the key organisations," says Ms Bell. "Visitors can therefore expect to get the most up-to-date information and advice on everything from environmental regulations and planning permission to the animal welfare strategy, export prospects and the latest nutritional advice."

In addition, the innovation theatre will feature a plethora of new products designed to improve animal health, productivity, efficiencies and staff working conditions. "Technology is improving at a rapid pace," she adds. "It is genuinely transforming the industry, with artificial intelligence providing real-time, usable data that can help you to make more informed decisions. Whether it's automated climate control, bespoke lighting, real-time disease tracking or intelligent monitors, there is something for everyone to consider and take home."

With over 340 exhibitors, the whole supply chain will be on-hand to discuss everything from farm labour and on-farm branding to genetic advances and biosecurity, says Ms Bell. "By bringing the whole industry together, the Fair is an essential event for those who want to stay ahead."

·       The British Pig and Poultry Fair is free to attend and takes place on 13-14 May at the NEC, Birmingham. For more information and to register for your FREE ticket visit www.pigandpoultry.org.uk.