Ticket registration offering free access to the Midlands Machinery Show is now open with hundreds of exhibitors gearing up for the tenth anniversary event.

A showcase of the latest technological advances available to farmers has emerged as a key theme for the event with this year’s machinery launches lining up alongside major updates to other products.

Popular staples including 4x4 and HGV driving experiences will also be on offer alongside a busy schedule of activity in the demonstration ring.

Celebrating a decade of the show, long-standing supporters have confirmed their attendance – some of which have attended every year since its inception in 2014.

Entry is free via the pre-registration system which is now live at www.midlandsmachineryshow.com (https://midlandsmachineryshow.com/) .

“Talking to our loyal exhibitors it is clear that we will have plenty to offer farm owners, their workforce, and the wider agricultural industry,” said Elizabeth Halsall, Events and Development Manager at the Newark and Nottinghamshire Agricultural Society.

“It is an opportunity to take some time away from the farm during the winter to meet with suppliers and see what new products have been developed. New technology is going to be in abundance which we feel is going to be a real draw.”

The show brings in exhibitors and visitors from far and wide, but the most local stand holder in 2024 will be John Deere dealer Farol, which is based next to the Newark Showground.

The dealer’s Technology Consultant Tom Hinchley said: “It’s a fantastic show in the local area and is growing in popularity. It has a good reputation and is held at the right time of year for people to attend.

“We’ll be bringing along a top-spec John Deere 8RX 410 with eAutoPowr to not only demonstrate the huge advances in technology underneath the hood, but also how GPS has evolved to enable operators to share workplans and data wirelessly in real time.”

Sands Agricultural Machinery (SAM), which makes sprayers in its Norwich factory, has attended the show for many years.

“We try and take different machines to shows and this year we’ll be taking our Infinity sprayer to show farmers and operators the advanced technology on board,” said Karl Rust who will be representing SAM at the show.

“We love that the show gives us the chance to speak to the end user, face to face.”

As many farmers look to upgrade their farm management systems to something more user friendly, the team at Hutchinsons is looking forward to showcasing its Omnia Digital platform.

Updates over the past few years facilitate the latest precision farming techniques as well as simplifying compliance with new environmental schemes such as the Sustainable Farming Incentive.

Hutchinsons’ Digital Farming Specialist, Ed Strawson, said: “Omnia began as a precision mapping system and today offers a range of user-friendly business modules such as cost of production, rotational planning, and yield and carbon mapping tools.

“We’ve shifted from simply keeping electronic records for, let’s say, a farm assurance audit to being able to send a variable rate drilling plan to a tractor for an operator to complete.

“We’re looking forward to demonstrating the platform as well as the many other services we can offer.”

A small number of stands are still available to book at www.midlandsmachineryshow.com/book-a-stand (https://midlandsmachineryshow.com/book-a-stand) .

The show takes place on 20 and 21 November at Newark Showground.