The iconic Great British Beef Week (GBBW) kicks-off from 23-30 April, celebrating the naturally delicious taste of British beef and the dedication of the farmers who produce it.

This year's campaign is farmer-led, putting the faces behind British beef farming at its heart. It brings authentic farmers' stories to life—showcasing the passion, care, and dedication that go into every cut, while highlighting that British rain and grass produce delicious beef.

"We're celebrating Great British Beef Week, and it all starts here – on our beautiful green pasture fields, ideal for raising healthy cattle," says Martha Hayes, a beef farmer and member of Ladies in Beef. "As farmers, we have a crucial role in caring for our countryside, and that naturally includes the incredible wildlife, hares and lapwing to grey partridge, we see on our farmland through the seasons!"

Now in its 15th year, the campaign will run across multiple channels throughout the week, including social media, broadcast and print media. Key retail activations this year involve stickers on beef products at supermarkets.

The campaign was originally created by Devon beef producer Jilly Greed and former NFU President, Baroness Minette Batters, who founded the Ladies in Beef (LiB) farmers' group. GBBW is supported by the Agriculture and Horticulture Development Board (AHDB), in collaboration with Hybu Cig Cymru – Meat Promotion Wales (HCC), Livestock and Meat Commission (LMC), National Farmers Union (NFU), Red Tractor, RABI (Royal Agricultural Benevolent Institution) and QMS (Quality Meat Scotland).

Baroness Minette Batters said: "Our farmers produce naturally delicious beef. British beef is not just a staple of our cuisine; it's a symbol of our hard work and enjoyed by many at home and abroad. I encourage everyone to support our British farmers and enjoy British beef's amazing taste."

Jilly Greed said: "I am incredibly proud of how far GBBW has come. Year after year, the campaign continues to grow, helping more people appreciate the dedication behind the production of British beef. This year's campaign will feature on a variety of channels throughout the week, including fundraising events for RABI (Royal Agricultural Benevolent Institution), our valued charity partner for 14 years. With the support of farmers, butchers, the food service industry, and consumers, I am hopeful this year's celebration will be the biggest and best yet."

A range of promotional items—including farmgate banners, stickers, children's activity sheets, and recipe leaflets—are available to order for free (while stocks last).

Show your support for Great British Beef Week by following the #GBBW2025 hashtag and liking and sharing our content.

Ladies in Beef: ​

·       Facebook @ladiesinbeef

·       Instagram @ladiesinbeef01​

Simply Beef & Lamb:​

·       Facebook @simplybeefandlamb​

·       Instagram @simplybeefandlamb​

​

Visit ahdb.org.uk/great-british-beef-week for more information. Find inspiration and explore a variety of recipes at simplybeefandlamb.co.uk .