AgVantage has strengthened its specialist crop machinery offering after being appointed as an official dealer for Bauer irrigation equipment.

The new partnership will see AgVantage supply and support Bauer’s established range of crop irrigation equipment, bringing together Bauer’s specialist irrigation technology with AgVantage’s experience in potatoes, vegetables and other high-value crops.

 Bauer has a long-established reputation in agricultural irrigation, with its product range including the well-known Rainstar reel irrigators, as well as pivot irrigation systems, pumps, pipework, couplings and digital irrigation management technology.

 The company has been developing irrigation equipment for more than 50 years, with manufacturing centred at its facility in Voitsberg, Austria.

For AgVantage, based at Coates near Peterborough, the appointment represents a natural extension to its existing portfolio of specialist machinery and further strengthens the company’s ability to provide customers with equipment and support throughout the growing season.

 Andy Carse, Managing Director, said: “We’re delighted to be joining the Bauer dealer network. Irrigation is an incredibly important part of growing potatoes and other high-value crops, so Bauer fits extremely well alongside the machinery and services we already provide.

 “Bauer is a brand with an excellent reputation for quality, reliability and longevity. Many of our existing customers already operate Bauer equipment, so being able to support them with new machines, parts and service is a very natural progression for AgVantage.

 “Our aim is not simply to sell machinery; we want to provide the level of aftersales support that customers expect from AgVantage. We see significant potential to develop the Bauer business and build a strong long-term partnership.”

 Adrian Tindall, Bauer UK & Ireland Sales Manager, said: “We are very pleased to welcome AgVantage to the Bauer dealer network. The company has a strong presence within the specialist crop sector and, importantly, understands the level of sales, parts and service support that professional growers require.

 “There is a strong overlap between AgVantage’s existing customer base and users of irrigation equipment, particularly within the potato and vegetable sectors. We believe that makes this an excellent fit for both businesses.

 “Andy and the AgVantage team have ambitious plans for the business and we look forward to working closely with them to develop Bauer irrigation equipment sales and provide first-class support to customers.”

 The appointment adds another specialist product line to the growing AgVantage portfolio and forms part of the company’s continued investment in machinery, parts and aftersales support for professional growers.