Builth Wells-based Smithfield Tractors is to end its franchise with John Deere, three decades after it began working with the manufacturer. 

Two existing dealers – Charlies Ag and Turf, and Tallis Amos Group – are to expand their areas of responsibility to support Smithfield's existing customer base. 

Dealer Principal Tim Hughes stepped up to take over from his father, Mike, in 1996 when the company was awarded the sales territory in mid-Wales, and has managed the relationship with John Deere ever since.   

Smithfield Tractors will continue to operate a complete sales and service offering for its remaining franchises, but Tim says the time is right for the next chapter after 30 extremely successful years. 

"Looking back, there's been a lot of change during our time selling green and yellow machines," says Tim. "They have become higher specification and continue to be able to do more, which is what my customers have demanded.

"Features such as AutoTrac GPS guidance are very popular, even in our area where many of our customers are small, family enterprises or hill farms. They see the value of it to their bottom line." 

Smithfield mostly operates within a 30-mile radius of its depot.

Tim has formed a strong bond with customers who have been loyal for many years, thanks to the support of his 12 employees. 

"We're looking for repeat business so we try to give customers a good service and backup and we see our customers keep coming back."

Three members of Tim's staff have worked at the dealership for the entire duration of the John Deere franchise. 

Gwyn Dobbs, Mark Hammond and Trevor Williams have been at the company for more than 30 years, with Gwyn and Mark having worked there for 40. The pair received awards from the Royal Welsh Show Society for their long service to agriculture in July. 

"I want to thank my team for their hard work, dedication, and high standards," says Tim. "I also want to thank our customers for their continued loyal business over the past three decades. I have no doubt that John Deere's high standards will continue with Tallis Amos Group and Charlies Ag and Turf."

John Deere Division Sales Manager Will McKnight thanked Smithfield Tractors for their tireless work supporting John Deere's customers. 

"We are extremely grateful for the loyalty and service Tim and has team has shown during its time working with John Deere," he said. 

Ben Tallis, Managing Director of Tallis Amos Group, said: "Tim and his team have done a fantastic job over a long period of time, so we have big boots to fill. But we are really looking forward to working with Smithfield Tractors during the transition into our new area of responsibility."

Ross Holloway, Dealer Principle at Charlies Ag & Turf, added: "We wish Tim and his dedicated work force well with the next chapter. We are looking forward to providing the same quality of service, sales, and parts as Smithfield tractors has done for the past 30 years. 

The Smithfield Tractors franchise with John Deere will end on 31 October. 

Customer queries can be dealt with by Smithfield Tractors on 01982 553221, or by calling John Deere UK & Ireland on 01949 86049.