Farming News - Wyke Farms Launch ‘Family-Led’ Promotional Campaign with Personal Message to Shoppers
Wyke Farms Launch ‘Family-Led’ Promotional Campaign with Personal Message to Shoppers
Wyke Farms, the UK’s largest independent cheese producers and producers of renewable energy, today announce details of their extensive above the line campaign running from May through to the end of this year.
The Somerset based cheesemakers will be running adverts in 12 female lifestyle titles including Red, Good Housekeeping, Prima, Delicious and Olive. Celebrating the difference between themselves and the other dairy brands who are corporate owned, Wyke Farms are using their unique ‘family’ and heritage as the central focus in all their communications. The ad creative takes a new direction for the brand by including a personal message from Rich Clothier, 3rd generation cheesemaker and Managing Director.
Rich comments: “This a new approach for us; the adverts include a message from me, talking directly to the shoppers; if I could stand in every supermarket and chat to everyone browsing the cheese aisle I would; the ads invite them to try the cheese that our family is so proud of.”
The Wyke Farms brand will also be attending 60 consumer events this summer, including Devon County Show, Glastonbury Festival and The Royal Bath and West Show, selling their award-winning cheddar toasties from the infamous ‘Tom’s Toasties’ kitchen. In addition, the brand intends to maintain their leading Social Media position by increasing online activity; ‘John’s Blog’, to be launched this summer, will offer readers insight into the Clothier family’s background with the inclusion of personal stories from Chairman and 2nd generation cheesemaker John Clothier. The Social Media platforms will benefit from increased content around family days and celebrations such as Mothers Day, Fathers Day and summer holidays.
Wyke Farms has been producing its award-winning cheddar to their secret family recipe for over 150 years and has grown to become one of the largest family-owned cheese makers in Britain selling over 15,000 tonnes annually to over 160 countries around the world.
Wyke Farms have over 150 years of family farming experience. Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset.
Wyke Farms products are available in selected Lidl stores and in South West UK ASDA, CO-OP and Tesco stores. All products are available online at: www.wykefarms.com/shop