Agreement has been reached by Robert Wiseman Dairies and representatives of the dairy farmers who supply the Company, to collaborate on an initiative which will determine how farm-gate milk should be valued by the Company in future.

The Wisemilk Initiative will use the proposed Voluntary Code of Practice as a framework, with work to be undertaken by four farmer representatives of the Wiseman Milk Partnership and directors from Robert Wiseman Dairies.

A particular focus will be placed on finding ways to deliver transparency in how farm gate milk prices are determined so that suppliers to the company can plan more effectively, within the context of a market that functions fairly and freely.

The Wisemilk Initiative team will be able to call on independent consultants and interested parties during the course of the work, which is expected to take a minimum of three months to complete. The first meetings are scheduled to take place this week.

Pete Nicholson, Milk Procurement Director at Robert Wiseman Dairies said: “We cannot ignore the ups and downs of a market, but we have to strengthen the basis of the partnership we have with dairy farmers who supply us.

“There is a shared belief that steps can be taken to remove the tensions and lack of clarity that exist in the supply chain at the moment. It’s time to start the process of rebuilding trust and we will work diligently and constructively in order to achieve this end.

Roddy Catto, Chairman of the Wiseman Milk Partnership said: “We welcome and support this initiative which we hope to be the first step towards greater levels of transparency and honesty in the milk price setting process. There is a lot of work to do if dairy farmers are to have the basis from which they can move forward, invest and see a future in dairying.

“Confidence has been badly shaken and there remains a great deal of anger amongst dairy producers who rightly feel that they are being asked to do the impossible – produce milk for a market that right now is not returning enough to cover costs.”