Waitrose has pledged to give cows supplying the supermarket’s milk a minimum of 100 days outdoor grazing each year.  

Making its announcement on Wednesday, the supermarket said it is already one of the only retailers to give its dairy cows access to pasture during the grazing season, and that this new move will introduce minimum standards for its British farmers, strengthening the company’s welfare commitments and ensuring a level of consistency across its dairy farms.

Waitrose conventional milk is produced exclusively for the company by a pool of 50 dairy farms in Oxfordshire, Gloucestershire, Buckinghamshire, Wiltshire, Berkshire, Dorset, Somerset and Devon. The dairy cattle graze on pastures through the summer and are housed in winter, with a diet of grass or maize silage.

Heather Jenkins, Waitrose Director of Agriculture and Meat, Fish and Dairy Buying said, “We’ve always required our farmers to graze their dairy herds outside but this move puts in place a minimum benchmark of at least 100 days a year. We’re proud of our commitment and proud of our dairy farmers for the support they have given us with this move to a formal standard.

“Getting dairy cows outside and on grass pasture whenever possible not only produces great quality milk but is a key aspect of good animal welfare, something we believe is of the utmost importance.”

Waitrose is already a Tier One leader in the global Business Benchmark on Farm Animal Welfare and the supermarket also won Compassion in World Farming’s Good Dairy Award in 2011 and the CiWF Retailer of the Year award for the sixth time in 2015.

Commenting on Wednesday, Philip Lymbery, Compassion’s Chief Executive, said, “As the only major retailer who ensures that all their cows are allowed seasonal grazing, I have nothing but praise for Waitrose on their milk commitment. In terms of dairy cow welfare, Waitrose delivers what its customers expect and what the cows need to live a happier, healthier life.”

Brian Barnett, Chair of the Waitrose Dairy Farmers Group, added:  “As farmers supplying milk to Waitrose we have always been required to graze… dairy cattle, so having pasture land and suitable buildings to make this possible is embedded in our on-farm planning.

"Now, with Waitrose, we have agreed a minimum standard to demonstrate our shared commitment to ensuring that our dairy cows are able to enjoy outside pasture for at least 100 days a year.

“The Waitrose milk producer group has been working closely with Waitrose for many years and over this time we have developed a producer scheme which reflects the Waitrose values and those of the Waitrose customer. Grazing cattle has always been important to us and we are pleased to be able to embed this requirement as a benchmark for our milk supply group."