• Trelleborg experts held a Press Conference on its Booth #B04 – Hall 20 to unveil its most sustainable tire ever, the TM1 ECO POWER 

• The Technology & Innovation VP shared performance comparison tests showing how the new Trelleborg TM1 ECO POWER tire delivers 47% lower rolling resistance, 26% greater traction on hard soil and 12% extra operator comfort

• Trelleborg officially launches its Premium Care program in Europe, that brings support for farmers to a new level

Trelleborg, a global leader in agricultural tires, opened the doors of Agritechnica 2023 with a press conference on Booth #B04 in Hall 20, where its experts unveiled its newest and most sustainable product, the TM1 ECO POWER tire.

Paolo Pompei, President & CEO at Yokohama TWS, welcomed all journalists and kicked off the conference with a compelling overview of Trelleborg's tire brand journey, highlighting market insights and key takeaways from its future strategy, with a strong emphasis on sustainability and connectivity as the foundation of tire technologies for tomorrow's farming.

Then Gianluca Abbati, Vice President Technology & Innovation, made the highly anticipated TM1 ECO POWER tire debut live, setting the stage for a new era of tire technology with the new Trelleborg most sustainable tire.

Abbati, while presenting the TM1 ECO POWER on stage, commented: "Performance comparison tests against premium agricultural tires show that the TM1 ECO POWER has up to 47% lower rolling resistance, with up to 3% significant savings in fuel and battery consumption on electric tractors. The innovative tire design and its self-cleaning properties have been proven to provide 26% greater traction on hard soil and 12% extra operator comfort.".

The TM1 ECO POWER tire was met with positive reactions from both journalists and visitors on site.

Abbati also introduced the latest updates on the Trelleborg ATMS (Adaptive Tire Management System), which helps customers achieve more sustainable operations with advanced technology.

Through tire-mounted sensors, with ATMS farmers will get real-time tire data including each tire's dynamic load, pressure, and temperature for ultimate tractor performance.

As Trelleborg is committed to offer more than just advanced tires, but a complete Trelleborg experience to its customers, Elio Bartoli, President EMEA & Global OEM, announced the launch of the new Trelleborg Premium Care program in Europe. This program offers farmers a new level of support, expertise and care, including an extended warranty on Trelleborg tires, which allows them to enhance performance and extend the lifespan of their Trelleborg tires.

To learn more about Trelleborg's advanced agricultural solutions, high-performance tires and new compounds for agriculture, visit: www.trelleborg-tires.com