Tickets are now on sale for the Cereals Event 2026 which is being hosted by Jeremy Clarkson at Diddly Squat Farm.

The event to be held 10-11 June 2026 is expected to include 550 exhibitors and 25,000 visitors – but don’t worry, only farmers and the associated trade are able to attend.

Jeremy Clarkson says: “Farmers are facing so many issues at the moment and hosting Cereals was our chance to do something positive for the industry and showcase some practical advice and ideas for food producers. We hope to shine a spotlight on farming in the UK and educate people about the challenges farmers face.

“Cereals is an opportunity for us to come together and find the solutions we all need. We’re really looking forward to welcoming farmers from across the UK to this celebration of British farming.”

Agronomist “Cheerful” Charlie Ireland, Managing Partner at Ceres Rural, says: “We know many fans of Jeremy’s show will want to attend the event, but we will ensure this remains a farmers’ only affair. Cereals has been around for years and is a major event on the agricultural calendar, allowing farming communities from across the UK to come together. That said, hosting Cereals at Diddly Squat is also a fantastic opportunity to draw some wider attention to the issues facing the farming industry.

“Away from the cameras, Diddly Squat is like any other farm in the UK and is just as vulnerable to the maelstrom of issues that batter the agricultural sector – from the weather to the political climate.

“Being able to all come together at Diddly Squat for Cereals will be a fantastic opportunity to discuss how we can continue to feed the nation and, most importantly, find ways to do that profitably – because the two should not be separated.”

Kaleb Cooper, Owner of Kaleb Cooper Contracting, manages the farm contracting work at Diddly Squat Farm and, with help from his team, is also managing the farm contracting work leading up to the Cereals Event.  Kaleb is looking forward to promoting agriculture to the younger generation of farmers at Cereals 2026 saying:

“I was lucky enough to find my calling early on, and I want more young people to feel that same buzz – whether it’s driving tractors, caring for animals or producing food.” 

The Agronomy Zone crop plots, showcasing the latest varieties and chemistry, are at the heart of Cereals.  Once again, the plots are being well managed by Cereals’ Jonathan Backhouse and Niab’s Shaun Coleman.  The farm contracting work is all being done by Kaleb Cooper Contracting under the watchful eye of Cheerful Charlie and George Badger, Partner at Ceres Rural.  The farm team is confident that the crops will perform well but farmers will see a more realistic view of the Agronomy Zone this year as the site sits at a high altitude on Cotswold Brash. 

Fruehauf are the Host Sponsor this year and Head of Sales, David Lewington, says: “Fruehauf has been working alongside the farming community for over 100 years and we are thrilled to be co-hosting Cereals 2026 at Diddly Squat Farm. It will be great to see so many farmers together over the two days and it will allow us the opportunity to show our support for the industry and meet with many existing and potential new clients”.

In addition to the Agronomy Zone, visitors to Cereals at Diddly Squat will have full access to all of Cereals’ informational and technical features like the Seed to Shelf Stage sponsored by KWS, BASE-UK Regenerative Ag Stage sponsored by Tees Law, Young Farmers Programme sponsored by Michelmores, the Syngenta Sprays & Sprayers Arena and other working demonstrations.  

This year will also see a new Livestock Zone sponsored by Nofence introduced, alongside an Organic Agronomy area.  

“Our goal is to give farmers tools that support daily decisions and unlock new potential for their land and livestock,” says Joachim Kähler, CEO of Nofence. “Cereals 2026 is the ideal setting to share that vision. We’re looking forward to meeting farmers and partners throughout the event.”

Visitors can also socialise in networking areas which includes stands from the Diddly Squat Farm Shop, Hawkstone, the Farmer’s Puppy and more.  The event will feature Jeremy’s Hops and Harmony Bar sponsored by V12, Kaleb’s Korner sponsored by NY Tractor Parts and Gerald’s Gin Joint featuring Hawkstone Gin.

Matthew Lewis of Premium Crops, longtime exhibitor, Registration & Podcast Sponsor this year, said: “We’re delighted to be sponsoring Cereals this year – it’s such an important event for arable farmers and the wider industry. Cereals provides the perfect platform to showcase innovation, share knowledge and connect directly with growers. At Premium Crops, we’re passionate about supporting farmers to explore new opportunities and make the most of alternative cropping options, and this event is a fantastic way to do just that.”

Farmers can now register for tickets at www.thecerealsevent.co.uk and applicable trade can enquire online about exhibiting at the event.  This is a business-to-business event and so registrations will go through an approval process.  Members of organisations including BASE-UK, Farmers Weekly, the National Association of Agricultural Contractors (NAAC) and the National Farmers Union (NFU) will be automatically approved and receive a discount with their membership number.

To manage traffic, there will be comprehensive traffic measures in place and visitors are being asked to choose a preferred entrance date & time.  New for 2026, visitors can also book a seat on a Cereals Bus from key locations across the UK including, but not limited to, Elveden Farms, Roy Ward Farms Ltd & Law Farming giving farmers priority access on arrival and helping to reduce traffic further.

For more information, visit www.thecerealsevent.co.uk