NFU and NFU Cymru are urging retailers and processors to support British beef and sheep farmers by promoting cuts of meat such as steaks and roasting joints in stores, which are now in high supply due to the complete loss of the food service market.

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In an open letter, NFU livestock board chairman Richard Findlay and vice-chairman Wyn Evans said that the supply chain has a moral responsibility to act in the interests of both consumers and farmers.

They reiterated that British beef and lamb is in plentiful supply but warned that ongoing high demand for products such as mince would soon become unsustainable.

In the letter, they said: “Beef and sheep farmers are facing massive and unwarranted disruption to their livelihoods as a result of the coronavirus outbreak. But while UK consumers continue to demand high quality beef and lamb, which UK farmers can supply, we see unsustainable returns for our livestock that are undermining the moral partnership needed between farmers, processors and retailers.

“It’s clearly a national priority to ensure shoppers can feed their families and keep the nation going at this time of need. The farmers we represent feel passionately about contributing to this effort and we want to make sure that you and your customers are assured that British beef and lamb is in plentiful supply.

“We understand very well that buying patterns in retail have caused significant problems with products like steaks and joints being outsold and out of balance by mince. Put simply, we cannot sustain a stable supply of one half of each animal.

“We think the whole chain has a renewed moral responsibility to make sure we market and value our product responsibly to avoid disruption to the consumer and, of course, to the farmers’ ability to maintain supply.

“We are urging all retailers to take stock in this period of uncertainty and reconsider their responsibility to their suppliers in this newly constrained marketplace. For beef and lamb, that means buying in balance and ensuring farmers receive a sustainable return.

“We are encouraged to see some retail lines promoting those prime cuts such as steaks and roasting joints as Easter and the warmer weather approaches. All the farmers we represent want to help you help the nation through this crisis, we do however need all retailers to play their part with us.”

The NFU will be contacting all retailers separately to understand individual plans to deal with the disruption in supply.