Strutt & Parker, part of BNP Paribas Real Estate, today announces the appointment of Kate Moisson as the new Head of its Rural business. The strategic leadership change comes at a pivotal time for the rural economy, as landowners and businesses navigate a rapidly evolving landscape shaped by legislative, environmental, and market pressures.

With a career spanning over 30 years, Kate brings a deep understanding of the rural sector, complemented by a proven ability to drive results and support strategic decision-making. Her expertise spans rural property management, strategic estate planning, and advising high net worth individuals across diverse asset classes.

Etienne Prongue, CEO of BNP Paribas Real Estate and Strutt & Parker, said: "Kate's leadership comes at a key time for the rural sector which is embracing an ever-evolving outlook. We believe the future of rural businesses lies in building resilience, grounding operations in solid fundamentals while embracing new income streams from areas such as renewable energy, natural capital, and development opportunities. These shifts require bold decision-making and innovative approaches, areas where Kate and her team will provide invaluable guidance to clients."

Kate has a long-standing connection to Strutt & Parker, most recently managing the firm's own property portfolio.

Commenting on her new role, Kate Moisson, Head of Rural at Strutt & Parker, said: "Having worked with Strutt & Parker for 20 years, I've seen how the rural sector has evolved and the incredible adaptability of our clients. Today, the pace of change is faster than ever, but so too are the opportunities. I am committed to helping our clients not only adapt to these shifts but thrive - building resilient businesses that are sustainable both financially and environmentally. I'm proud to lead a team with such deep expertise and passion, and I look forward to working with our clients to navigate the opportunities ahead."

Strutt & Parker is uniquely positioned to support the evolving needs of the rural economy. With 140 years of expertise, the firm has deep roots in the sector and a proven track record of helping clients navigate change.

Its national network of more than 25 rural offices is home to more than 10 specialist teams covering disciplines such as farming, land management, forestry, renewable energy, and environmental services. By combining local knowledge with the financial and property expertise of the BNP Paribas Group, Strutt & Parker delivers tailored advice to meet the diverse and complex needs of rural businesses and estates.