Midlands Machinery Show exhibitors are demonstrating strong support for the event’s tenth anniversary with 150 stands already booked at the Newark Showground in Nottinghamshire this November.

The event has cemented itself in the calendar as a place for agricultural businesses to meet customers, build relationships, showcase products and discuss the issues of the day.    

The topics that matter most to those working within farming and the agricultural machinery sector will be well reflected at this year’s event, including discussion about what impact the result of the general election is likely to have over the next five years.  

With a huge amount of focus being placed on the Sustainable Farming Incentive, and new opportunities for farmers to use their land’s natural capital, the Newark and Notts Agricultural Society (NNAS) has announced that the National Farmers’ Union will host an environment conference on the first day of the show.

The safe operation of machinery, both in the field and on the road, will be covered by experts from LANTRA, Western Power and Lincolnshire Police. Advice will be on hand for operators and employers to help them stay safe and on the right side of the law.

Long-standing exhibitors – some who have been part of the show since its inception in 2014 – will contribute to a diverse range of stands.

Elizabeth Halsall, Events and Development Manager at the NNAS, said: “We are pleased to see such a positive response from exhibitors which we believe is testament to the quality of the show we put on each year.

“There is a huge amount of diversity among the stands offering visitors great value for their time away from their agricultural enterprises.”

Witham Group has exhibited its range of lubricants and paints at the Midlands Machinery Show since its inception and will return in November for the two-day event.

“We are proud to support the society in its work to champion agricultural heritage and modern progress across the Midlands region,” says Nigel Bottom, Managing Director of the company.

“The Midlands Machinery Show is an ideal show that combines agriculture and technology and showcases all the very best in farming and land-based products, services and machinery innovations. We are delighted to support the show again in November and can highly recommend this event.”

Lincolnshire-based groundscare equipment supplier Fentons of Bourne will also be exhibiting.

“We’ve been attending the Midlands Machinery Show since it started and it’s just got better and better for our company,” says Director Glen Bellamy. “It’s a good show because it has a following of good local businesspeople, and everyone always seems to look forward to coming.

“A lot of what keeps making the show better is the quality of people. It’s a business event with business-minded decision makers getting together.”

Popular staples of the show including 4x4 and HGV driving experiences will be on offer, alongside a busy schedule of activity in the demonstration ring.

Stand bookings are open, with a choice of positions both outside on the main thoroughfares, and inside the halls. Bookings can be made online at www.midlandsmachineryshow.com or by contacting francesca.hayes@newarkshowground.com.

Visitor tickets for the Midlands Machinery Show are free and should be booked through a pre-registration platform which will open in a few weeks.