The Scottish Beef Association (SBA), working in conjunction with the National Beef Association (NBA),  has announced that the Scottish Beef Event 2027 will take place on Thursday 3^rd June 2027 at Strathisla Farms, Islabank, Perthshire, by kind permission of host farmer Adrian Ivory.

The event, widely regarded as one of the most important dates in the Scottish beef calendar, will bring together beef producers, industry specialists and trade exhibitors from across Scotland and beyond for a full day of practical demonstrations, technical insight and discussion.

Visitors can expect to see a wide range of cattle enterprises in action, including commercial suckler cows, Simmental, Charolais, Hereford and Beef Shorthorn genetics, alongside demonstrations of beef systems from birth to slaughter, youngstock management, and a state-of-the-art cattle handling system. A strong focus will also be placed on profitability, performance recording and the practical use of figures and EBVs in commercial decision-making.

There will also be a comprehensive programme of speakers and trade stands, offering producers the chance to see the latest developments in breeding, nutrition, health, equipment and farm business management.

Host farmer Adrian Ivory, who manages Strathisla Farms' pedigree and commercial beef enterprises, said he was pleased to be welcoming the industry to Islabank, "We're delighted to be hosting the Scottish Beef Event here at Strathisla. My aim with any farm visit is that people go home with at least one idea they can take away and use, something that might improve their system or even just give them something new to try."

Strathisla Farms runs a mix of pedigree Simmental and Charolais herds alongside a large commercial suckler herd, and has built a reputation for combining strong genetics with a clear focus on performance and efficiency. Adrian Ivory is also well known in the industry as the only person to have won both Farmers Weekly Young Farmer of the Year and Overall Farmer of the Year in the same year (2008), and he currently sits on the board of Quality Meat Scotland (QMS).

NBA CEO Neil Shand said the venue and host farmer made an ideal showcase for the event, "The Scottish Beef Event is all about practical, profitable beef production, and Strathisla Farms is a superb example of that in action. Adrian runs an outstanding business with a clear focus on performance, figures and continuous improvement, exactly the kind of thinking we want to promote. Working alongside the Scottish Beef Association, we're looking forward to delivering another must-attend event for the Scottish beef industry in 2027."

The Scottish Beef Event 2027 is expected to attract several thousand visitors and will be free to attend, with full programme details to be announced closer to the time.