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Sainsbury’s is setting a new price paid to British dairy farmers through the sustainable Cost of Production (COP) model. From 1st January, the standard price will rise to 31.59ppl.

Previously set at 30.66ppl, the price is paid through a model which is designed to reward Sainsbury's Dairy Development Group (SDDG) farmers for outstanding animal welfare and environmental standards while being sustainable for the whole supply chain. One of the unique elements of the COP is the quarterly review of the key input costs – feed, fuel and fertiliser. This will ensure that the most volatile elements of costs will be reviewed every quarter and the COP milk price changes to reflect these varying costs, in turn ensuring a fair deal for the farmers involved.