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The typical British lamb season means availability and quality can decline in the New Year, however by working closely with our farmers in the Sainsbury’s Lamb Development Group (SLDG) we are confident we will have enough quality British lamb to extend our by Sainsbury’s British lamb range well into January 2016. Our aim is to optimise our British offer while securing availability for customers with support from New Zealand product during peak demand.

British lamb products include by Sainsbury’s lamb chops through to lamb used in our ready meals, for example by Sainsbury's lamb Rogan Josh and pilau rice.   

Philip Hambling, Agriculture Manager at Sainsbury’s said: “It continues to be a good year for British lamb supply, so as part of our British commitment we are making plans to source as much high quality lamb as possible into the New Year. We hope this gives our sheep farmers confidence in what has been a difficult year for lamb sales, and of course still provide our customers great quality and value.” 

The lamb on our meat counter and in our Taste the Difference and Organic ranges is 100% British all year around. Our packaged fresh lamb is 100% British in the main season. This year we were able to switch all our fresh lamb to British by the end of June.