The Agriculture and Horticulture Development Board (AHDB) is aiming to help farmers make better stock decisions when selecting stock for slaughter.

AHDB is hosting an event in collaboration with Carrs Billington and MillCroft Vets, on farm in Cockermouth on August 22 aimed at giving farmers information that will help them to make better marketing decisions, based on how, when and where to market their stock for the best returns available at the time and achieve more "in specification" animals.

The day will include talks from a range of speakers including AHDB Retail Insight Manager Grace Randal on current retail and foodservice market trends and how this can impact the stock we sell from farm.

There will also be a practical demonstration on how to select stock, where AHDB National Selection Specialist Steve Powdrill will explain what each element looks and feels like at various states of finishing.

AHDB's Trade Butchery Manager Martin Eccles and Senior Signet Breeding Specialist Laura Eyles will discuss butchery and selection specifications, as well as the importance of feeding and genetics impact on  optimum performance.

Karl Pendlebury, Beef and Lamb Knowledge Exchange Manager, AHDB said: "This event provides a unique opportunity for farmers to hear from a range of experts, helping them to improve their stock quality and ultimately the bottom line.

"Returns can be improved by delivering a product that fits the needs of the customer. This means first of all deciding which market to target, researching it and then making breeding, feeding and production decisions with those market requirements in mind. There is a market for everything, at a price.

"Events like this one are vital in helping farmers to understand the specifications of the market and the factors that can affect their carcase value and returns."

To find out more about the event and to book your place please visit: Right Carcase  Right Market