Tomorrow, McKinsey & Company will be launching their latest research into land use, which reveals that an additional cropland equivalent to that of Brazil's is required by 2030 to sustain the world's demand for food, feed and fuel and natural capital. Today 60% of the earth's habitable land is in use by humans. But the appetite for land – particularly for food and fuel is putting pressure on arable land.

The report is entitled "Striking the balance: catalyzing a sustainable land use transition" and it notes that most demand is driven by three principal factors: feedstock, food and fuel.

The report will reveal that:

• Producing feedstock for livestock production may account for around 70% of all incremental cropland needed by 2030, crop production for human consumption around 20%, and biofuel production the remaining approximately 10%.
• Hotspots of competition are already emerging in Latin America and Sub-Saharan Africa, which are likely to be the source of most additional cropland, where land and food prices could increase.
• There is a $300 billion investment opportunity to convert ~70-80 Mha of degraded pastureland into productive cropland
• The report also identifies 10 "acceleration actions" that target specific sectors, with potential to offset more than half the land need to 2030.