Launching 24th September, Red Tractor Week will be showcasing what the logo means to consumers and explaining how it provides the shopper with a shortcut to affordable, quality food and drink, covering everything from food safety, environmental protection, animal welfare as well as origin.
 

Richard Cattell, Red Tractor Head of Marketing said:  “Red Tractor Week will celebrate 12 years of great farming and great food under the logo.  This year, Red Tractor has been an integral part of the Olympics, delivering quality British food in the biggest sporting event and the biggest peace-time catering operation in the world.  Red Tractor Week will help to further raise awareness and understanding of the good standards our 78,000 farmers and 700 food manufacturers operate to, and will ask consumers to buy, cook and eat quality products available under the logo.”

The week is backed by ex- Coronation Street and Bad Girls actress, Lorraine show-star, and celebrity mum of two Debra Stephenson, who through fun and engaging activity will show shoppers how broad and versatile the logo is, and just how easy is it to buy, cook and eat Red Tractor foods.

Debra says; “Since I’ve become aware of the Red Tractor logo, it’s great to see the breadth of food and drink products that the logo covers.   Red Tractor products are available at your local supermarket, covering everything from meat to fruit and veg, cereals to dairy and even beer, everything I need to feed my family for a week at an affordable cost, and I’m safe in the knowledge that the food has been produced to good standards.”

Red Tractor Week has received whole hearted support from retailers, food service operators and the whole of the food supply chain.  The week will involve a number of exciting activities designed to educate shoppers on the availability and accessibility of Red Tractor products and the values behind the logo. There will be fun cook along videos with Deborah, an exclusive look   ‘Behind the Logo’, a nationwide cookery competition and a regional schools initiative which will help to  educate future shoppers about where food comes from.  

To join in the fun and take the Red Tractor challenge to buy, cook and eat Red Tractor, you can go online to www.redtractor.org.uk/RTW2012 and cook along with Debra, download a week long nutritional meal plan for the family, or if you’re a budding chef and fancy you’re chances you can enter the Red Tractor  cooking competition.  You can also follow the activity online at Red Tractor’s  Facebook page and via the Twitter feed (@RedTractorFood #buycookeat)and just simply buy, cook and eat.

For more information please contact Rosanna Head or Maya Orr on rose@greenrow.co.uk / maya@greenrow.co.uk or call  020 3176 0013.

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