RABI – the Farmers Charity – today launches FarmersAid, a pioneering critical care support tool designed to provide clear, step-by-step support following a serious on-farm accident. 

Agriculture remains the UK’s deadliest industry, accounting for approximately 20% of all work-related fatalities despite representing just 1% of the nation’s workforce. FarmersAid has been developed in response to the realities of rural farming environments, where people are often working alone and emergency services may take longer to reach the scene. 

The app is designed to help farming people take calm, practical action while emergency services are on the way. It does not replace calling 999 or professional medical care. 

FarmersAid is designed around the ‘Platinum Ten’ minutes - the critical window where early action can directly influence survival outcomes. In scenarios such as severe bleeding, intervention within 60 to 90 seconds can be the difference between life and death.  

“Serious on-farm accidents can happen in an instant. FarmersAid provides clear guidance in those critical, often chaotic moments that follow,” said Alicia Chivers, Chief Executive at RABI. “We want to see FarmersAid on as many phones as possible across the farming community. Whether you’re working on a farm every day, supporting family members or employing staff, we’d encourage people to download the app, learn the scenarios and familiarise themselves with it before it’s ever needed.” 

Developed with leading experts in rural emergency medicine, Professor Stuart Maitland-Knibb and Professor Cathy Jackson, FarmersAid translates complex clinical scenarios into simple, step-by-step instructions for non-clinical users.  

“Nobody expects to become the first person responding to a serious on-farm accident, but in rural environments that is often the reality,” said Professor Stuart Maitland-Knibb. “Knowing what to do when first on the scene can save a life and FarmersAid is designed to make that possible.”  

By helping people familiarise themselves with the scenarios before an emergency happens, the app provides practical guidance that can support those critical first actions while emergency services are on the way. 

The key features of the FarmersAid app include:  

• Ten core scenarios – Targeted guidance for the most common high-risk accidents, including injuries from livestock, machinery entrapment and crush injuries  

• High-pressure usability – Large buttons, simplified copy and yes/no triage logic designed for chaotic environments  

• Immediate actions – Rapid access to emergency services (Call 999) and precise location sharing using What3Words  

• Preparedness tools – Guidance on identifying air ambulance landing spots, defibrillator locations and setting up Emergency SOS on mobile devices  

The launch of the app at the Royal Cornwall Show (4 – 6 June 2026) marked the first phase of a wider initiative. Future developments in 2027 will include specialised training and critical care kits designed specifically for farm environments. 

RABI will be demonstrating FarmersAid across the 2026 show circuit, including Cereals, Groundswell, the Great Yorkshire Show, and the Royal Welsh Show, where participants can take the ‘Torniquet Challenge’ and test their first response skills.  

The FarmersAid app is available to download on the App Store and Google Play now.