The government should ensure that all imported food meets the same high animal welfare and environmental standards in place on British farms.

That’s the overwhelming view of the public according to new research carried out by ComRes on behalf of the British Guild of Agricultural Journalists (BGAJ).

ComRes surveyed the public in September and found 84% support the view that imports should match British standards as Brexit threatens to open the door to imports from low cost producing, de-regulated markets across the globe.

The study found that just 16% would buy food they know is produced to lower animal welfare standards if it was cheaper than food produced to a high standard.

BGAJ President Baroness Rosie Boycott said: “The results of this study are a stark reminder to government that the public values the high standards of British farming.

“There will always be countries able to produce cheaper food than Britain but it always comes at a cost. It could be the safety of the food, the farmer, an animal or the environment.

“With Brexit on the horizon we’re on the brink of potentially seeing lower quality food imports flooding into the country.

“The survey resoundingly shows there’s no appetite for it and it’s the responsibility of government and the entire supply chain to put the safeguards in place to protect both British farmers and the consumer, who’s heads may still be turned by attractive price deals in tough economic conditions, despite how they have responded.”

The results of the study come at a critical time for British agriculture – a sector which stands to lose more than most if the protection provided by the European Union’s single market is not replicated post Brexit.

British standards of food and farming are among the best in the world thanks to decades of progression in the areas of production that matter most to consumers.

Many countries which can produce food cheaper than Britain are often using production methods which are illegal here and across Europe; chlorine-washed chicken and hormone-injected beef being two well-reported examples.

Professor of Food Policy at the University of London, Tim Lang, said: “An overwhelming 84% want imported food to be of the same standard as home produced food. Gung-ho supporters of yoking the UK to the USA post Brexit should note this

“The survey suggests the UK public almost certainly recognises the need for UK farming to tick lots of boxes. It’s got the message that farming is multi-functional. But have the politicians?”

Full results

Food production, environment and payment for public goods

• 84% of GB adults agree the government should ensure all imported food meets the same environmental and animal welfare standards as food produced in the UK. Only 2% disagree

• A majority (53%) of GB adults would not buy food that is produced to lower animal welfare standards if it’s cheaper than food produced to a high standard of animal welfare. Only around one in six (16%) agree
• Younger people are less likely to disagree with the statement than older people – it seems attitude to the trade-off between animal welfare and price swings towards animal welfare the older we get (45% disagree 18-34; 52% 35-54; 61% 55+)

• 62% of the public agree that UK farmers should receive financial support from the taxpayer to ensure a continued supply of food produced by British farmers post-Brexit, compared to just one in ten (10%) who disagree. 68 per cent of rural and 61 per cent of urban respondents agreed

• Two in five (39%) GB adults agree that a UK farmer’s primary purpose should be to produce food rather than carry out environmental work, although just under a third (29%) disagree. 33% were not clear (26% neither, 7% don’t know)

Climate change and technology

• 62% of the public agree farmers have an important role to play in generating renewable electricity from technologies such as wind turbines and solar panels, while around one in twelve (8%) disagree
• Just under half (48%) of GB adults agree that a climate change levy should be charged on food with a higher carbon footprint, with the proceeds spent on encouraging carbon-friendly farming methods, compared to fewer than one in five (17%) who disagree
• 34% agree new plant-breeding technologies, such as genetically modified and gene-edited crops, should be used to grow food in the UK, compared to more than a quarter (27%) who disagree. Young people aged 18-24 are more likely to agree (46%) with the statement than any other age group

Retail and UK marketplace

• Only 24% agree UK farmers receive a fair share of profit made by retailers on the food that they produce, compared to more than a third (36%) who disagree. Rural respondents were more likely to disagree than urban respondents (43% rural vs 35% urban)

Access to the countryside

• Almost two thirds (62%) of GB adults agree the public has adequate access to the UK countryside in terms of rights of way and footpaths, compared to just one in 10 (11%) who disagree. Londoners and those in the West Midlands were the least likely to agree with the statement (54% and 55% respectively), whereas those in Wales and the North East were the most likely to agree (both 70%)
• Four in five (79%) adults are proud of the British countryside and the rural communities which sustain it, compared to just 3% who disagree. While urban respondents still have a high level of agreement with the statement (77%), almost nine in ten (88%) of rural respondents agree