Leading agronomy firm, ProCam, will be exhibiting its user-friendly precision farming service, FieldSense, for the first time at the LAMMA show (15-16 January 2025, NEC, Birmingham).

Unveiled at the end of July 2024, FieldSense uses satellite imaging of field variability to drive tailored variable rate seed, fertiliser and lime applications, aimed at improving economic crop output and delivering environmental gains.

But a key point is that it is ProCam agronomists who interpret the satellite maps to produce the variable rate drilling and fertiliser spreading files, explains ProCam UK technical and services manager, Simon Francis – working in partnership with growers rather than customers having to figure out everything themselves.

“With the drive to use inputs more efficiently and in more sustainable and environmentally friendly ways, but growers facing increasingly busy workloads, FieldSense aims to make precision farming simpler and more accessible to more growers,” says Simon. “It is very much precision agronomy through partnership.

“LAMMA will be the first event where we showcase FieldSense on such a large scale. Visitors to the stand will be able to see IT-based FieldSense demonstrations and hear how it can be tailored to, and benefit, individual farm needs. With potential SFI payments for variable rate application of nutrients, the rollout of FieldSense has come at an ideal time.”

Also on the stand, visitors will be able to find out more about other ProCam services and products – such as its wider agronomy and fieldwalking services; its SoilSense soil analysis and nutrient planning service; and its range of arable, forage and cover crop seeds – and even discuss ProCam career opportunities.