As many consumers begin preparations for their festive dining this year, the National Sheep Association (NSA) is recommending lamb as an additional meat to add to shopping baskets, highlighting its sustainability as a positive reason to enjoy it this Christmas.

Consumers are increasingly considering the environmental impact of their shopping choices, with much debate on the role of livestock production in climate change. Despite discussions suggesting that red meat is a contributor to climate change, recent research has now shown evidence that traditional pasture based grazing systems, such as those adopted by the majority of UK sheep farmers, can be part of a wider solution to this issue. Free range sheepmeat is therefore a great choice year-round, especially at times of celebration, such as Christmas.

NSA Chief Executive Phil Stocker explains: “The UK sheep industry operates extensively on open pasture, much of which is unsuitable for other land use. Grass-fed lamb has a far lower environmental impact compared to processed foods and crucially grassland (pasture) also acts as a vital carbon sink. Grazing sheep produced in mixed farming systems, help naturally rejuvenate soil for arable crops, helping farmers to find balance between biodiversity and productivity.”

Sustainably produced sheepmeat also offers many nutritional benefits as well as being a versatile and delicious meat, well suited to festive spiced dishes.

Mr Stocker continues: “Consumers choosing to enjoy lamb this Christmas will not be disappointed and hopefully will continue consumption of this wonderful, healthy meat into the New Year. Lamb is a rich source of protein and provides essential vitamins and minerals that support wellbeing. And of course it is a meat that is full of flavour, produced naturally by the nation’s hard-working farmers.”

Mr Stocker concludes: “NSA hopes consumers add British lamb to their festivities this year and wishes everyone a merry Christmas and happy New Year.”