The latest NFU campaign, Buy British and Trust the Tractor, is hitting the nation's roads in a bid to encourage consumers to buy British.

Many of the country’s major motorways, including the M25, M6, M4 and M1 will have the NFU banners alongside them for up to eight weeks to try and get more British food on more British plates.

The campaign follows the success of a similar scheme that saw banners appearing on farmland across the country, as part of the NFU and NPA #buybritish campaign. The aim is to erect banners near prime locations so as many people as possible can see them in the hope they will back British farming. So far, more than 130 banners have been on display across the country.

NFU President Peter Kendall said: “We have had a fabulous response to the banners that went up last month, with many members of the public reacting really positively to the message we are trying to get across, which is to back British farming wherever possible.

"Now these banners are being taken to a whole new audience."

The buybritish campaign has been timed to coincide with the Trust the Tractor initiative, backed by Red Tractor Assurance and AHDB.

Richard Cattell, head of marketing and communications for Red Tractor Assurance scheme, which is home to 78,000 farmers, said: “We are delighted to be working with the NFU on the Trust The Tractor banner campaign. As it’s the summer holidays and many people will be travelling round the UK we feel that it’s a great time to showcase our banners on various motorways and hope that the banners encourage people to trust the Red Tractor logo and what it stands for - traceability, animal welfare, food safety and environmental protection.”