• Giant carrot harvester and flagship tractor to showcase the technology helping feed 29 million UK households
• Worshipful Company of Farmers and farming organisations take to streets to celebrate British food production
• Bringing the story of British food and farming to the heart of the capital

A giant state-of-the-art carrot harvester and flagship tractor will roll into the heart of London this Saturday, as the NFU's Back British Farming campaign joins the high-profile celebration of the industry that feeds 29 million UK households.

Under the banner 'Rooting for British Farming', the historic Lord Mayor's Show will provide a unique stage to showcase the innovation, resilience and world-class technology driving British food production and keeping the nation fed.

The Worshipful Company of Farmers entry in the parade will be supported by the NFU, Massey Ferguson, Huntapac Produce Ltd, Red Tractor and Surrey Docks Farm.

Also in attendance will be the NFU's Student and Young Farmer Ambassadors, representatives from Red Tractor, and young people from Surrey Docks Farm, demonstrating the strength, diversity and next generation of British agriculture.

Stephen Watkins, Master of the Worshipful Company of Farmers, said: "It is fantastic to lead the Farmers' entry, especially in our 40th year of having a float and being able to showcase British food production at its best. It is also a great privilege to take part in such a historic event within the City of London.

"We are very pleased to have the support of Huntapac, a farming business, Massey Ferguson, the NFU, and Red Tractor for this year's display, as well as youngsters from Surrey Docks Farm, a member of the London City Farms group, who will be walking with us." 

NFU Vice-president Robyn Munt said: "The Lord Mayor's Show is a wonderful opportunity to celebrate British farming and take our story to the heart of the capital.

"We're proud to be showcasing the very best of our industry, from the dedication of farming families and businesses to the technology, innovation and care that goes into producing food and managing our countryside.

"While this is a moment to celebrate, it also comes at a time when many farmers are facing significant challenges and uncertainty. That makes it even more important that we shine a spotlight on the people behind British food production and the vital contribution they make every day in feeding 29 million households.

"We're delighted to be part of such a historic occasion and look forward to thanking the public for continuing to back British farming."

Will Hunter, Managing Director, Huntapac Produce Ltd said: "Huntapac Produce is immensely proud to be representing British farming at this year's Lord Mayor's Show, as part of the Worshipful Company of Farmers float.

"This is a fantastic opportunity to showcase and celebrate British farming, and we hope our involvement will help raise the profile of the industry and highlight the importance of supporting British farmers and British-grown produce."

Lindsay Haddon, Advertising & Promotion Manager, Massey Ferguson said: "We are honoured to return to this spectacular event and bring our machinery to the streets of London once again. It is a wonderful opportunity to connect people with food and farming and reflects our continued commitment to that goal.

"Massey Ferguson is proud to support these farming organisations and join the Ambassadors on their journey to champion British food and farming."  

Paul McLaughlin, CEO, Red Tractor Assurance said: "The Lord Mayor's Show is a fantastic opportunity to bring British farming right into the heart of London and celebrate the farmers and growers who work so hard to produce our food.

"Red Tractor is proud to stand alongside the farming community and our industry partners, showcasing the high standards, expertise and commitment behind British food. We want people to feel proud of British farming and to look for the Red Tractor logo when they shop as a simple way to support it."

Gemma Hooper, Manager, Surrey Docks Farm, added: "Surrey Docks Farm is delighted to represent British Farming and also raise the profile of city farms with our team of volunteers in this year's Lord Mayor's Show. We have a long-standing relationship with the Worshipful Company of Farmers and are thrilled to be invited to take part once again."

Look out for the farming entry, number 15 in the procession, during Saturday's TV coverage on BBC1 from 10.45am. Watch the programme live here.