ADAMA Agricultural Solutions UK will be making its debut as an exhibitor at Cereals in 2026 as the crop protection company prepares to launch two ground-breaking products: Gilboa^®, a new top-performing fungicide with a unique mode of action in cereals, and Ferrabait^®, a new molluscicide with a novel active ingredient which provides fast-acting, long-lasting control of all slug species.

"We're looking forward to attending Cereals 2026 at Diddly Squat Farm on 10^th and 11 June," explains David Griffiths, Technical Manager, ADAMA UK, "where our fungicide and molluscicide technical experts, regional agronomy managers and global product development teams will be on hand to talk through any technical questions visitors may have about our new products.

"Gilboa and Ferrabait are game changers for UK arable producers, and we are excited to demonstrate how our value innovation strategy is giving growers access to products which provide rapid, effective and long-term crop protection to enable them to achieve better yields and more sustainable returns."

Gilboa^®: the next generation of fungicides

Gilboa^® is the trade name for flumetylsulforim, an imino-tosyl-pyrimidinone chemistry which has been classified as having a unique mode of action (Group 32) by the Fungicide Resistance Action Committee (FRAC). This new mode of action targets nucleic acid metabolism, a biochemical pathway that has never previously been utilised by cereal fungicides. This significant innovation provides valuable protection against key diseases in cereals and oilseed rape, including septoria and sclerotinia, offering UK farmers an additional form of defense in the fight against crop diseases and a powerful tool for disease resistance management.

Gilboa is currently progressing through the regulatory approval process with product availability expected for the 2027 season. "Gilboa is an incredibly exciting and important new fungicide for the industry," explains Jonny Oosthuizen, Portfolio and Campaign Manager – Cereals, ADAMA UK. "To be able to develop and bring to market a new mode of action that is performing on a level with market leaders really proves ADAMA's commitment to UK arable farming. We're privileged to be leading the next generation of fungicides and look forward to sharing more about this game-changing molecule at Cereals 2026."

Ferrabait^®: it's all about the pellet 

Ferrabait is a brand new slug pellet which uses the novel molluscicide active ingredient, Feralla, to set a new standard in the rapid control of all slug and snail species.

Approved for use on all cereal, vegetable, grass ley and high value broad-field crops, Ferrabait^® slug pellets contain a complex proprietary formulation of 12 ingredients including 1% w/w Feralla (10.2 g/kg elemental iron) which is toxic to slugs and causes rapid cessation of feeding. Ferrabait pellets also contain a blend of high-quality wheat flours which ensure optimum pellet palatability, and humic acids which stimulates rapid feeding. The pellets also boast class-leading levels of longevity thanks to ADAMA's unique manufacturing process.

Available in autumn 2026, Ferrabait pellets are manufactured to tight processing specifications to ensure each pellet is of a uniform size, shape, weight, consistency and colour. "At a size of 2.5mm by 2.1mm, Ferrabait pellets spread accurately to wide operating widths and provide the optimal number of baiting points (40-50 pellets per m²) when applied at typical field rates," explains Catherine Whaley, Product Development Area Manager for ADAMA in Central and North Europe. "This spreading accuracy, combined with their rapid-stop feeding effect, excellent palatability and durability even in the wettest conditions, ensures crops treated with Ferrabait are protected quickly and for longer against all species of slugs."

The ADAMA stand at Cereals 2026 will be located within the Crop Plots and Agronomy zone (stand 1138). For more information visit https://www.adama.com/uk/en or https://www.thecerealsevent.co.uk