3 June 1965 saw the creation of the Home-Grown Cereals Authority (HGCA). Now, only days away from its next evolution into AHDB Cereals and Oilseeds, HGCA is celebrating the last fifty years of innovation in arable farming.

A new digital animation has been created to celebrate the achievements of the cereals and oilseeds sector through five decades of change, as well as HGCA’s on-going investment and activity to support the industry.

The video will be shown at next week’s Cereals event (10 – 11 June at Boothby Graffoe), which will see the official unveiling of the AHDB Cereals and Oilseeds brand.

HGCA Director Rebecca Geraghty said: “Ultimately, we answer to our levy-payers, so our priority is always delivering the tools and knowledge that cereals and oilseeds businesses need to thrive in years to come.

“Cereals is about meeting those people face-to-face and giving them access to the information they need, as well as highlighting how much we are doing behind the scenes to prepare the industry for what lies ahead.”

www.hgca.com/cereals