New for LAMMA 2022, this year’s Fendt & Valtra Speaker Zone will host a stellar line up of experts to tackle the most pressing issues within the ag-machinery sector, from connectivity to rural crime.

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“Fendt & Valtra are very pleased to announce that they are the main sponsors of the new content theatre at LAMMA May 2022, bringing the latest industry knowledge straight to the LAMMA audience", says Ed Dennett of Fendt and Sarah Howarth of Valtra.

ISBOBUS capable equipment

With visitors able to drop in for updates on the latest industry developments and issues, the zone will include speakers from FarmPlan and ARGO, as experts discuss how farmers can better integrate data in their working practices to ensure systems can effectively ‘talk’.

Ben Agar, business development director at ARGO Tractors, says: “I am looking forward to addressing how investment into ISBOBUS capable equipment may help to address the frustrations many farmers have around connectivity.

“It will be a great opportunity to break down how ISBOBUS works to ask: what is the next step in machinery connectivity.”

Safeguarding farms advice

Providing visitors with actionable advice around preventing rural crime, leaders from NFU Mutual, the National Vehicle Crime Intelligence Service (NaVCIS) and the West Midlands Regional Cyber Crime Unit will also be on-hand to help farmers understand how they can safeguard their farms.

Detective Sergeant Edward Trimbee, head of the regional cyber crime unit, highlights the session will provide an ‘much-needed insight into the cybercrime threats facing the UK’, as well as a breakdown of the support agricultural businesses can receive from law enforcement.

The speaker zone will also breathe new life into the conversation around careers in agriculture, with speakers from organisations such as AGCO, helping to hone in on the diversity of opportunities available within the sector.

Apprenticeships

Through case studies and practical advice from AGCO’s Charlie Rollason, aftersales training business development manager, the zone will shine a light on the faces of agriculture today and present the exciting options available as part of AGCO’s dynamic apprenticeship scheme.

From GSB Machinery’s grassland subsoiler to JF Hudson’s compact front box, this zone’s ‘LAMMA showcase’ will also see exhibitors focus on a range of their latest product developments.

Day one timetable  

Fendt & Valtra speaker zone

10:45am – 12.15pm: LAMMA showcase: Shining a light on latest product developments
From GSB Machinery’s grassland subsoiler to JF Hudson’s compact front box, this zone will see exhibitors focus on a range of their latest product developments.
Each speaker session will run for 15 mins
Find out more

1:45pm – 15.15pm: Careers in Agriculture: Investing in the future
With British agriculture continuing to evolve, this zone will take a look at the raft of opportunities available to those keen to enter the sector, as well as shining a light on the faces of agriculture today. Through case studies and practical advice from organisations such as AGCO, the sessions will help to open up the diversity of careers in farming.
Each speaker session will run for 15 mins
Find out more
 

Day two timetable

Fendt & Valtra speaker zone

10:45am – 12.15pm: Making the connections: Best practice for ensuring systems ‘talk’
As technology develops to improve machine control, record-keeping and fieldwork precision, issues with connecting machines and transferring data between them can limit its effectiveness. This zone will see experts confront common issues to ask: what is the next step in machinery connectivity?

From ISOBUS to examining the latest in nozzle technology and application, this session will help growers who want to better integrate data in their working practices and find out what the available solutions are to ensuring software between systems can effectively ‘talk’.

Each speaker session will run for 15 mins
Find out more

1:45pm – 15.15pm: Tackling rural crime: How can farmers safeguard their farms?

Led by experts in the field, NFU Mutual and the National Vehicle Crime Intelligence Service (NaVCIS) have teamed up to help farmers tackle some of the most prevalent crime issues. Looking at vehicle theft and the scale of such issues for the industry, this zone will provide much-needed advice on prevention and the action being taken to curb rural crime. 

The West Midlands Regional Cyber Crime Unit will provide an awareness of cybercrime threats facing the UK, as well as a breakdown of the support businesses can receive from law enforcement, to help mitigate cyber risk.

Each speaker session will run for 15 mins
Find out more

LAMMA Show is free to attend, make sure to register for your ticket via https://registration.gesevent.com/survey/0jdm155lo8pvd

Make sure to visit www.lammashow.com for all the latest show updates and speaker zone timetables.