BASF relaunches much loved rodenticide brand Neosorexa® with a new improved active

Leading pest control solutions manufacturer,  BASF, [https://www.pestcontrol.basf.co.uk/en/] is set to introduce new Neosorexa® Plus Blocks to the market this autumn, it has announced.

Delivering a lethal dose in a single feed, the rodenticide, containing the active flocoumafen to provide farmers with fast, effective control against house mice (Mus musculus), black rats (Rattus rattus), and brown rats (Rattus norvegicus). Flocoumafen is a much more potent anticoagulant compared to the former version of Neosorexa® Blocks, which was withdrawn due to increase in resistance to Difenacoum.

Combining the palatability of a soft block with the durability of a hard block, the unique formulation can withstand extreme temperatures and features an innovative binder that allows for a higher proportion of palatable ingredients, making it more readily consumed than a typical wax block bait.

Available in 5kg tubs, Neosorexa® Plus Blocks can allow farmers to regain control in as few as 14 days, outperforming other anticoagulants on the market by ten days.

Importantly, it is effective even on rodents that are resistant to other anticoagulants containing actives like Difenacoum and Bromadiolone.

Laurence Barnard, Country Business Manager for BASF’s Professional & Specialty Solutions, commented: “It is an exciting time at BASF, as we continue to introduce innovative solutions designed to help make pest control easier, more efficient and more effective.

“The Neosorexa® brand has been a much-loved and trusted product for decades, and following the withdrawal of the original range in 2023, we are delighted to introduce Neosorexa® Plus Blocks to the market to provide farmers with another product in their toolbox.” He added; “this is the start of a series of products we will launch under the Neosorexa® Plus brand over the coming years.”

Neosorexa® Plus Blocks will be available from the end of October with all good agricultural merchants.

For more information and to find out more about BASF Professional and Specialty Solutions at  [https://www.pestcontrol.basf.co.uk/]