The Munro MK_1 combines a state-of-the-art 280kW electric powertrain with a proven, robust, simple-to-maintain mechanical driveline. Ultra-utilitarian and explicitly user-focussed in nature, the Munro is engineered to provide a unique solution for those wishing to minimise their environmental footprint without compromising off-road ability, performance and practicality.

"Meeting the demanding needs of the agriculture sector was foremost in our minds when we were developing the Munro MK_1," explains Munro CEO Russell Peterson, who co-founded the company with Head of Powertrain Ross Anderson in 2019. "Spending much of my formative years on a farm and then running my own agricultural contracting company, I know only too well how important it is to have proper, proven kit that you can rely on whatever the weather and the conditions, and that won't let you down no matter how much abuse you throw at it. And every Munro is engineered around those enduring values."

Priced from £49,995 with deliveries due to commence later this year, the appeal of the Munro MK_1 extends far beyond field and farmyard. Offering an optimum range of up 190 miles and the flexibility to operate off-road for up to 16 hours on a single battery charge, the Munro's unique attributes are equally suitable for those working in challenging sectors such as construction, mining, environmental, emergency rescue, remote infrastructure maintenance, in addition to recreation.

Munro takes an equally innovative and disruptive approach to the marketing and maintenance of its products. The company will select a global series of agents and will recognise the customers' right to repair and maintain their vehicle without invalidating its full five-year / 100,000-mile warranty.

The company has already established a partnership with Marc Monsarrat, director of Oxfordshire-based Off-Road Electric, which specialises in supplying fully electric utility vehicles to working farmers, landowners, and institutions in the UK. Monsarrat, who will join the team at Low Carbon Agriculture 2023, commented: "Until now, there has not been a solution for farmers wishing to decarbonise their work fleet with a new electric 4x4 vehicle. Munro changes all that. With the ability to transport a crew of five over all terrains, operate for up to 16 hours on a single battery charge and provide a 3500kg towing capacity, this is a highly durable vehicle engineered to offer real workhorse capability, day after day, decade after decade, without any tailpipe emissions."