• New 'British Food Module' will help kids discover how Morrisons food is produced and the benefits of supporting British farmers and foodmakers –
• New initiative brings to life Morrisons close relationship with British farmers -

Children who take the Morrisons Foodmaker & Shopkeeper Tour will now be taught about the journey of British food from farm to store.

Morrisons has added the British Food Module to its existing tours to show youngsters where fresh food comes from, teaching them how shorter delivery distances benefit the environment and how choosing British supports local farmers and producers. 

The Foodmaker & Shopkeeper Tours help bring British food to life in a fun and engaging way for children and inspire the next generation of foodmakers.

Swapping the classroom for Morrisons Market Street, the Foodmaker & Shopkeeper Tours are available to children aged 5 to 9 years, across schools, Scout groups, children's local community groups and more. As visiting children tour their local Morrisons store, they are invited to meet Market Street foodmakers, from skilled butchers and bakers to fishmongers, who serve up fresh, quality British food every day to customers. Here they are given practical demonstrations of where local food comes from and how it is made.

Following a Market Street walk-around, the new module will finish with educational British food-themed activities in the store café or community room.

Morrisons is British farming's biggest customer – supporting, growing and championing more farmers than any other supermarket, working directly with 2,500 farmers and growers all year round. 

Joseph Clark-Bland, Community & Foundation Manager at Morrisons, said: "As a fresh food retailer and British farming's single biggest customer we think it's really important that children understand where their food comes from. 

"Our stores are full to the brim with British food, and our skilled butchers, bakers and fishmongers serve up fresh British food every day on our Market Street, so we're in a unique position to help educate children in our local communities on the benefits of eating British, and hopefully inspire the next generation of foodmakers!"

  The introduction of the 'British Food Module' coincides with British Food Fortnight which is taking place between 20th September and 6th October. Morrisons is the exclusive retail partner and is supporting the event in all its supermarkets and online with a celebration of the best of autumn's British produce, meat and fish on its Market Street with great value prices and in store marketing displays.

Morrisons first launched its Foodmaker & Shopkeeper Tours in 2018 and has since gone on to host thousands of visits in its stores up and down the country.