Farming News - Make Red Tractor the flagship for British food, then shout about it
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Make Red Tractor the flagship for British food, then shout about it
The Government should capitalise on growing demand for safe, traceable food in international markets by using Red Tractor Assurance as a key selling point.
That’s according to the organisation’s chief executive Jim Moseley (pictured) who has told the EFRA Select Committee’s Brand Britain inquiry the assurance scheme should be the flagship for British food at home and abroad.
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