Following a record-breaking 2026 edition, LAMMA 2027 is set to once again provide a major meeting point for the agricultural industry, with more than 800 exhibitors expected to showcase the latest innovations, machinery and solutions across the event.

From major global manufacturers including Case IH, Fendt, JCB, Kuhn, Krone, New Holland, Mchale and Merlo, established agricultural brands, to specialist and emerging suppliers, LAMMA provides visitors with the opportunity to see new machinery, compare technologies, meet manufacturers and suppliers face-to-face, and find practical solutions for their businesses, all under one roof.

The 2027 edition will also build on the breadth of the 2026 event, launching new show features including the Business Services Trail, highlighting the businesses and organisations providing the services, expertise and support that underpin successful farming businesses. The dedicated trail will help visitors navigate the show and discover relevant suppliers across areas such as finance, professional services, technology, insurance and other business support.

While the new Forestry Hub will bring together businesses, products and expertise from the forestry sector, providing a dedicated destination for visitors interested in woodland management, forestry machinery, equipment and associated services.

One visit, three shows

LAMMA 2027 will once again be co-located with CropTec and the Low Carbon Agriculture Show, creating a major gathering point for the UK agricultural industry. The three events will give visitors access to complementary areas of the industry in one location, from machinery, equipment and technology at LAMMA, to arable innovation and knowledge at CropTec, and sustainable farming, renewable energy and carbon reduction solutions at Low Carbon Agriculture.

LAMMA will host its own programme of expert content through the returning Dairy and Beef Hub, alongside CropTec and the Low Carbon Agriculture Show each hosting their own dedicated theatres. This creates a unique opportunity for visitors to move between the three events and access specialist knowledge across dairy and beef, machinery and technology, arable production, sustainability, energy and carbon reduction.

For farmers and agricultural professionals facing increasing pressure to improve productivity, manage costs and make informed investment decisions, the co-location offers the opportunity to explore a wider range of solutions in a single visit.

The home of agricultural machinery innovation

LAMMA has established itself as a key launchpad for machinery and technology, with manufacturers using the event to showcase UK debuts, new models and the latest developments in agricultural equipment.

A key feature for 2027 will be Innovation Live, replacing the previous Demo Zone and providing visitors with a new way to see agricultural technology and machinery in action.

The live feature will give visitors the opportunity to experience innovation beyond the exhibition stand, bringing products and technology to life and helping farmers understand how the latest developments could work in real-world farming situations.

Alongside the machinery on display, visitors can expect opportunities to see innovation in action, speak directly to manufacturers and specialists, and discover technologies designed to improve efficiency, productivity and sustainability.

The show's diverse exhibitor base means there is something for every type and size of farming business, from tractors, cultivation and harvesting equipment to livestock technology, precision farming, autonomous machinery and farm technology.

Important information

LAMMA is free if you register before midnight on 4th January 2026. From 5th January: £8 + VAT online, rising to £12 + VAT from the opening day (20th January).

Under 16s, students and press go FREE. Students and press should contact events@agriconnect.com to arrange a pass. Under 16s don't need a pass but must be accompanied by a registered adult. Card payments only onsite.

With the agricultural industry navigating continued changes around farm profitability, climate, technology, labour, sustainability and future investment, LAMMA 2027 will bring the industry together to explore the machinery and solutions that can help businesses meet those challenges.