The egg industry continues to experience strong demand, making efficiency,sustainability and flock health more important than ever for producers. Against this positive backdrop, Norvite welcomed farmers, industry professionals and poultry specialists to the Norvite Poultry Conference, held at the stunning Barn @ Barra Castle in Aberdeenshire.

The conference focused on the timely theme of "Nutritional Strategies for Extended Laying Cycles" and brought together a range of expert speakers to share the latest research, practical advice and innovative solutions to help producers maximise performance while maintaining bird welfare and long-term flock health.

Throughout the day, delegates heard from several highly-respected industry experts who explored the nutritional and management approaches that can support hens through extended laying periods. Presentations covered key areas including feed formulation, flock management, bird health and the role that nutritional products can play in maintaining egg quality, productivity and sustainability over a longer laying
cycle.

With producers facing increasing pressures to improve efficiency while reducing costs and environmental impact, the discussions provided valuable insights into how carefully planned nutrition programmes can help achieve these goals. Delegates were given the opportunity to learn about the latest developments in poultry nutrition and engage directly with specialists to discuss the challenges and opportunities
facing the sector.

The event also provided an excellent platform for networking - allowing farmers, suppliers and industry partners to exchange ideas and experiences. The positive atmosphere throughout the day reflected the strength and resilience of the poultry
industry and the commitment of producers to continuous improvement.

The Barn @ Barra Castle was the perfect venue for the conference, offering a welcoming and scenic setting together with delicious food which contributed greatly to the success of the day and ensured that delegates enjoyed a memorable experience from start to finish.

The conference demonstrated the value of bringing together expertise from across the industry and creating opportunities for knowledge sharing that can deliver real benefits on farm.

Speaking after the event, the Norvite’s Managing Director Edward Smith said; " We were delighted with the engagement from everyone who attended. The knowledge and expertise shared throughout the day reinforced the important role that nutrition plays in supporting extended laying cycles in a healthy and productive way. We hope delegates left with practical ideas and strategies to implement within their own businesses.”

As the poultry sector continues to evolve, events such as the Norvite Poultry Conference play an important role in helping producers stay informed, connected and equipped to meet future challenges while continuing to deliver high-quality eggs to the market.