The return marks the first time John Deere has exhibited at LAMMA since the show moved to the NEC, with the global agricultural machinery manufacturer set to bring some of its latest launches to the UK's leading agricultural machinery, equipment and technology event.

Taking place on 20–21 January 2027, LAMMA will provide farmers, contractors and agricultural professionals with the opportunity to experience John Deere's latest machinery at close quarters, including the operator environments of its new tractors and foragers, alongside the new C442R wrapping baler designed for the UK and Ireland market.

The John Deere stand will feature the new 6R and 6M tractors, an F8 600 forage harvester and the C442R variable chamber wrapping baler, alongside the company's latest precision agriculture technology and finance solutions.

Philippa Christer, Director of Events at LAMMA, said: "We are delighted to welcome John Deere back to LAMMA for 2027. Its return is a significant addition to an already strong exhibitor line-up and is particularly exciting as this will be the first time John Deere has exhibited with us since LAMMA moved to the NEC Birmingham.

"LAMMA is all about bringing farmers and manufacturers together to experience the latest machinery, technology and innovation first-hand, and John Deere's extensive line-up of recent launches is a fantastic fit for the show. We are looking forward to seeing the brand back on the LAMMA floor and giving our visitors the opportunity to get up close with some of its newest machines."

Chris Wiltshire, Tactical Marketing Manager at John Deere, said: "LAMMA is the right show at the right time for us off the back of two years of major launches for the UK and Irish market. Some of the machines we will take to the NEC were only announced this summer so many farmers haven't had the opportunity to get in the cab or speak to our product specialists about them. We are planning a strong presence and are really looking forward to showing the industry what we have to offer before a busy season of fieldwork kicks off in 2027."

Visitors will also be able to explore John Deere's wider suite of technology solutions, while representatives from John Deere Financial will be available to discuss how the Precision Essentials package can provide a financed entry into precision farming through the company's SmartLine facility.

John Deere's return adds another major global machinery manufacturer to an already strong LAMMA 2027 exhibitor line-up, giving visitors the chance to see the latest developments in tractors, forage harvesting, baling and precision agriculture in one place.

With the agricultural industry continuing to look for ways to improve productivity, efficiency and decision-making, LAMMA provides an opportunity for farmers and contractors to see new machinery first-hand, speak directly with product specialists and compare the latest technologies ahead of the 2027 season.

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