HRH Princess Royal will officially open the Dairy Event and Livestock Show on Tuesday 7 September, the first day of the two day event to be staged at its new venue, The NEC, Birmingham by its organiser, the Royal Association of British Dairy Farmers.

After her official duties, HRH Princess Royal will tour the event, meet with farmers and some of the 480 trade exhibitors, before moving to the Livestock Hall where 220 cattle exhibits representing seven different breeds will be competing for the supreme interbreed championship.

The Dairy Event and Livestock Show will also be welcoming delegations of international guests from more than 30 countries among over 14,500 visitors who will be taking advantage of travelling to The NEC by car, train and plane from throughout the UK. “The event offers a major opportunity for all our exhibitors to showcase the UK’s highly advanced and technological livestock industry in modern spacious facilities, and our range of exhibitions covering all aspects of ruminant production - dairy, beef, sheep, goats and native breeds, enhances its appeal to all visitors,” comments RABDF chief executive, Nick Everington. “In addition, visitors will find that the entire area has been divided into colour coded product zones, enabling them to rapidly locate their areas of interest and making it easier to do business.”

Euryn Jones, national agricultural specialist of Barclays, the event’s principal sponsor adds: "The Dairy Event and Livestock Show provides a unique opportunity for dairy and livestock farmers to update themselves on a wide range of developments in the dairy industry. Dairy farms will require a good deal of investment in the years ahead as those who are committed to producing milk reinvest and expand their resources. The Barclays team of specialist agricultural managers from across the country look forward to welcoming visitors to the Barclays stand where professional financial advice and refreshments will be available throughout the show."