Free-range egg company, the happy egg co., will be rolling out a range of egg-based deli fillers in late January 2012. The range will consist of two variants: Egg Mayo and Egg & Bacon and will be available initially from Tesco stores priced at £1.69.

The latest product development follows a successful year of innovation for the happy egg co. which has driven business growth and increased the brand’s distribution. In 2011 the company entered new categories beyond the traditional shell egg market with its happy egg branded Quiches and Scotch Eggs. The company has also opened a second branded restaurant, Pancakes & More, in Nottingham focusing on increasing consumer awareness of the happy egg co brand and its ‘happy hens lay happy eggs’ principle.

Rob Newell, Head of Brands at the happy egg co., explains: “we’ve conducted extensive consumer and retailer research to help us gauge which products they would like to see from the happy egg co., and the egg inspired deli fillers were a popular choice.

“We are looking at entering even more categories that traditionally haven’t included a free-range egg product, as we feel the happy egg co. could add real value to these categories and drive demand for free-range eggs generally.”

The happy egg co. 220g Egg Mayo and 200g Egg & Bacon sandwich fillers will be priced at £1.69 and available this month at Tesco. The happy egg co. whole egg Scotch Eggs two-packs, 12 mini savoury Egg packs, 400g sharing-size quiches (£2.49) and 170g single-serve quiches (£1.79) are available from Tesco and Sainsbury’s stores nationwide. Sainsbury’s stores also stock the twin pack snackin’ quiche (120g).

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