Great British Beef Week returns 23 – 30 April 2022 for it's 12th year, celebrating the work British farmers do to support sustainable production practices on their farms.British Beef is amongst the most sustainabley produced in the world and GBBW wants to get this message across the the public.

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This year GBBW is focusing on recognising and highlighting British beef farmers and the work they do to support sustainable production practices on their farms. It’s due to the strides that these farmers make in this area that British beef continues to be amongst the most sustainable in the world.  

NFU President Minette Batters said :“The British beef sector has so much to celebrate right now. Not only do we produce a fantastic, affordable product that is renowned around the world for its quality, but we do it in one of the most sustainable ways possible, utilising our natural resources to turn inedible grass into delicious, climate-friendly protein.”

The popular national event celebrating Red Tractor assured British beef, with farmers, processors, supermarkets, butchers, farm shops, pubs and restaurants all uniting to celebrate the UK’s iconic meat.

Great British Beef Week (GBBW) is the brainchild of Ladies in Beef, a voluntary organisation of female beef farmers founded by Devon beef producer Jilly Greed and NFU President Minette Batters.

It will feature promotions on packs and in-stores, dishes on menus and in print and social media, while a number of shopper-focused special events across the nation will raise funds for the Royal Agricultural Benevolent Institution charity.

Get Involved

1. Visit the Ladies in Beef Great British Beef Week website
2. Choose from a range of social media assets that are free for you to use
3. Use #GBBW2022 on your social posts

Sustainability

Environmental sustainability is the theme for this year’s campaign, which is once again supported and underpinned by evidence and data from AHDB.

The aim is to highlight how British beef farmers work tirelessly to produce some of the most sustainable beef in the world. Real-life farm stories and infographics will be central in sharing the facts about British beef production and its positive environmental credentials.

In regional newspapers your local beef farmers will also be telling their own stories.  

Jilly Greed Ladies in Beef Co- founder said:“Great British Beef Week enables us to shine a light on all aspects of the beef production process. Our farmers are passionate about the beef they produce and are committed to delivering high-quality red meat for consumers to continue to enjoy.  

“Managing land in a sustainable way is a fundamental responsibility of the modern-day farmer.  This includes farming regeneratively, improving grasslands and paddock grazing, planting trees, maintaining wildflowers for the bee population, or harvesting and giving cattle rainwater to drink. British beef production boasts a carbon footprint of just less than half the global average, and reflects the hugely important and positive work our farmers are putting in day-by-day. It’s vital that we keep bringing attention to the ways our producers are respecting the land, whilst also producing the foods we enjoy eating.”

Adam Henson Farmer, TV presenter and Patron added:“Great British Beef Week is as important now as it has ever been. Our beef farmers up and down the country continue to work to feed the nation with delicious, locally reared British beef. Beef farmers take sustainability seriously and aim to become carbon neutral by 2040.”