A newly created website is encouraging more consumers to shop sustainably this Christmas. Shoppers looking for a tasty, locally-reared, and good value Christmas turkey this festive season are being urged to head online, where they can search for a local bird by postcode.

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Michael Bailey, a seasonal turkey producer and vice-chair of the NFU poultry board representing turkeys, said, “Nothing beats a locally reared bird to treat your family. This website gives the shopper a chance to support British produce, help the local economy and guarantee a product with a fantastic taste. You can also speak to the farmer who reared the turkey that will end up as the centrepiece of your Christmas dinner. There are hundreds of producers to choose from and all budgets are catered for.”

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