Fresh Direct, the UK’s leading provider of fresh produce to the foodservice sector, has announced that it is strengthening its environmental standards by ensuring that all contracted UK fresh produce growers will be LEAF Marque certified by the end of 2025.

The move will see growers support Fresh Direct’s commitment to sustainable farming practices by focusing on key areas including ensuring positive action for climate change through energy efficiency and reduced carbon footprints, improved soil and water management, waste reduction and enhancing wildlife and biodiversity.

Andy Pembroke, Managing Director of Fresh Direct, says: “As a business, we are not only committed to reducing our impact on the environment, but also to ensuring that we make a positive contribution to a more sustainable future for farming. And we want to work with growers who share that vision.

“Making this pledge for all our contracted UK fresh produce to be LEAF Marque certified represents a real step forward for our sector and we are grateful for the support of our growers who have really stepped up to the challenge. It’s also fantastic news for our customers who can see our demonstrable commitment to a sustainable future.”

Clare Mike, LEAF Director, Technical & Business Development, added: “Fresh Direct's pledge to ensure all contracted UK fresh produce growers achieve LEAF Marque certification by the end of 2025 is a significant milestone in the journey towards more sustainable and resilient farming systems. This commitment not only supports the adoption of Integrated Farm Management practices, but also demonstrates a proactive approach to addressing climate change, enhancing biodiversity, and promoting soil and water health. LEAF is proud to collaborate with forward-thinking partners like Fresh Direct, whose leadership sets a powerful example for the entire foodservice sector.

“This exemplifies the kind of collaborative action needed across the agri-food sector to drive meaningful change. By aligning its supply chain with LEAF Marque standards, Fresh Direct is not only enhancing the sustainability of its operations but also setting a precedent for others to follow. It is through such leadership and commitment that we can accelerate the transition to more sustainable farming practices and build a resilient food system for the future.”