Food and Farming Minister Jim Paice welcomed news that will make British consumers the best informed in Europe.  The agreement made amongst key organisations from the food industry will spread good practise throughout the industry when labelling food with the country of its origin.

Mr Paice said:

“This industry code will give consumers confidence to know, for example, that if it says British on the label, it’s British in the packet.  Lots of food companies already do this but it’s about spreading that good practice and I’m delighted to see the food industry come together to commit to these principles”

The Principles of Country of Origin Labelling code, set up and agreed by the food industry, will formalise and strengthen the information provided by companies on the origin of their meat and dairy products.  Championing the practices of the best performers and bringing others into line will reduce confusion and ensure improvements in both the quality and consistency of origin information for all consumers.

Food organisations who have signed up to the principles of the code are:

• British Retail Consortium;
• British Meat Processors Association;
• British Hospitality Association;
• Dairy UK;
• Food and Drink Federation; and
• Business Services Association

Each of these organisations represent the various members in the food industry; details of members of these organisations who have signed up will be available on their websites.