Morrisons is to introduce Farmer Christmas with the launch of its Christmas advert today (15th Nov), which follows two young friends discovering the other hero of Christmas. 

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The 60 second TV advert is about Farmer Christmas who works “all year too” in order to deliver a delicious Christmas feast to tables all over the country.  

As Morrisons is British farming’s single biggest customer they have chosen to feature farmers in its advert as a way of thanking them for all the work they do all year and especially at Christmas.

Click here to view on You Tube: https://www.youtube.com/watch?v=L89G9H5U9YE

The advert features two friends who explore the North Pole Farm, where the christmas food is grown, before seeing "Farmer Christmas"  sleigh and the ‘reindeers’ he needs to make sure everyone gets all the chistmas food they need.

Then at the end of the advert the pair excitedly declare that “he’s been” as they find a table full of food and sit down to enjoy the Christmas meal with their family.

The Christmas advert is part of Morrisons’ ongoing support for British farmers, with other recent activity including the reduction of seasonal pork prices to help alleviate the pressures faced by pig farmers.  The supermarket also remains committed to only selling 100% fresh British meat and using British flour in its bakeries. Since the start of the pandemic, Morrisons has also offered its farmers a 5% discount to shop at its stores.  

As part of the Christmas campaign and to help tackle loneliness within communities, Morrisons is also giving away over a quarter of a million free Christmas cards for children based on the advert to spread messages of hope during the festive season. Its Community Champions will be working in partnership with local groups and primary schools to deliver the cards for children to write messages on and colour in. The children can post their cards to grandparents, neighbours and friends who they may not have seen recently due to the pandemic, or give them back to Morrisons to distribute to care homes or self-isolating customers using its Doorstep Delivery service.

Rachel Eyre, Morrisons Chief Customer & Marketing Officer, said: “Told through the eyes of children, our advert reveals the ‘secret’ of the other star of Christmas – not Father Christmas but Farmer Christmas.  It aims to celebrate and showcase all the hard work, skill and dedication that goes on behind the scenes to grow and make the food for Christmas throughout the year.

"From all the British farmers and growers we work with directly, to our 105,000 colleagues who are delivering, stocking, making and preparing fresh festive food, to bring our customers a Christmas feast for their table.”

The advert premieres on TV today in ITVs This Morning followed by slots in The Great British Bake Off and Coronation Street on Tuesday night.  The wider campaign will run across social media, radio, digital and include in-store activations, as well as posters featuring Morrisons counter colleagues as Farmer Christmas’ magic helpers. 

It continues to highlight the importance of valuing where food comes from and forms part of Morrisons’ Make Good Things Happen brand platform.  The Christmas ad builds on from the ‘It’s Good to Grow’ initiative, which educates children on everything from farming to healthy eating habits and the ’Make Good Things Happen’ advert in the summer.

Children and their families will be able to send their ‘letters’ or Christmas food wish lists to Farmer Christmas by tweeting @Morrisons on Wednesday 17th November. The five most retweeted letters will win Morrisons vouchers worth £250 to spend on their very own Christmas dinner.