100% British regenerative flour developed for manufacturing and wholesale

February 2025: Eurostar Commodities is thrilled to announce the launch of its highly anticipated line of regenerative flours, RISE Re:Gen, setting a new standard for sustainability and quality in the food industry. Available 1^st February 2025, RISE Re:Gen is poised to redefine how the food industry think about sustainable production of British flour.

RISE Re:Gen is farmed in collaboration with The Green Farm Collective (GFC), a group of British farmers dedicated to regenerative principles. Founded after the farmers met in the competition, 'Soil Farmer of the Year', GFC believes in regenerative agriculture and the benefits of reduced pesticides, increased carbon capture and improved biodiversity, water, air and soil. All farmers work hard to improve the habitats and biodiversity in all areas of their farms and educate people about its importance through visits and talks.  

At the heart of RISE Re:Gen is a commitment to regenerative agriculture – a farming practice that restores soil health, enhances biodiversity, and sequesters carbon. Unlike conventional flours, Rise’s regenerative flours are sourced from farms that prioritise environmental stewardship, ensuring every bag contributes to the health of the planet.

Diane Crabtree, Sales Manager, RISE Re:Gen says; “This is a significant launch for the UK food industry. With RISE Re:Gen, we’re not just offering a product; we’re offering a solution. Our flours are designed to meet the needs of environmentally conscious manufacturers who want to make a positive impact without compromising on taste or consistent performance to meet the needs of consumers.”

Angus Gowthorpe, Farmer & Founding Member of the GFC says; “We chose Eurostar Commodities as a distribution partner, due to their expertise in the supply of speciality flours in the UK and Ireland. It was evident from early on that they understood the importance of regenerative farming practices to ensure the longevity of British farming. They were keen to work exclusively with Green Farm Collective as we are all British farmers who are passionate about nurturing and improving soil biodiversity and improving water and carbon retention in the soil. All of which helps the environment by reducing carbon output, reducing flood & drought risk in crops, and encouraging wildlife. Eurostar have committed to a long-term partnership with GFC, to grow and develop sales channels for regenerative flour, as they believe wholeheartedly that consumers and industry will want to support regenerative farming in the UK for future sustainability. With over 30 years of advising and supplying quality flour to the UK’s food manufacturing, wholesale, and retail sectors, Eurostar have the knowledge, expertise, and passion to put regenerative flour into many products on UK dinner plates in the future.”

RISE Re:Gen is available in two variants in fully recyclable multiply paper sacks;

• Strong White Flour, 16kg - Farmed to The Green Farm Collective standards this high quality Strong White Flour provides structure and flexibility for breads, pizzas and products that demand a good strong flour at its base.

·         All Purpose Flour, 16kg - Farmed to The Green Farm Collective standards this All-Purpose Flour is a premium product specially developed for general baking applications with sustainable principles that consumers demand.

RISE Re:Gen is sustainably Sourced and grown using regenerative farming methods that promote soil vitality and combat climate change. It is superior quality and crafted to deliver exceptional results in baking and cooking, with a range of options for every culinary need. The product provides transparency you can trust with detailed information about its journey on the farms right through to the table. By choosing RISE Re:Gen UK food industry play an active part in supporting a more resilient food system. The production facility has been awarded BRCGS standard double AA accreditation for high quality standards.

RISE Re:Gen is available from Eurostar Commodities on 01484 320 516 or visit  www.riseregenflour.co.uk for more information.

For further information please contact Helen Trevorrow at Green Row on 0794 000 9138 or email helen@greenrow.co.uk