Utilising valid data on soil nutrient deficiencies to influence the right nutrition choices and apply it effectively, is the message from Origin Soil Nutrition at LAMMA 2026.

 The focus is on choosing the right nutrition that the soil and crop require, which could mean the addition of other macro and micronutrients to improve fertiliser uptake, or savings on nutrients which are oversupplied. Guillaume Franklin, nutrition agronomist at Origin Soil Nutrition, says the most expensive fertiliser is the wrong fertiliser and, with farm budgets under huge pressures, getting this decision right is more important than ever. 

 “Farmers and growers understand the right nutrition is essential to maintain and improve yield and quality, and with additional funding from government schemes to incentivise soil analysis, it’s even more accessible for farms to use soil data to influence purchasing decisions.

 “With some farmers and growers still yet to purchase nutrition for the season ahead, now is the time to assess if the planned purchases are the right ones and tailor these according to the soil and crop requirements,” says Guill.

 This is where Origin’s Nutri-Match service, which uses soil test data to influence nutrition applications and correct any deficiencies, has become a vital tool to improve yield and quality. With farmers and growers in England required to hold a valid soil test for each field under the Farming Rules for Water since 2018, and Wales introducing soil testing requirements under its Soil Health Universal Action starting in January 2026, utilising this data can lead to improved fertiliser efficiency.

 “We’ll highlight how our product range can include up to 15 different nutrients, matched to soil nutrient deficiencies. For example, this means if potassium is above optimum levels, we may suggest reducing the quantity in favour of improving other macro or micronutrients. This could be molybdenum, which is recognised to improve nitrogen use efficiency.”

 The addition of micronutrients will be further highlighted in the popular Micro-Match demonstration. Visitors can watch the process of adding an electrostatically charged micronutrient powder to a macro nutrient granule, which replicates the exact process in the blending plant to ensure micronutrients are applied across the full spread width.

 “By choosing this process, we are increasing the landing sites of these micronutrients by up to 50 times. Micronutrients are required in small quantities, but that doesn’t make them any less important than macronutrients. Farmers and growers can apply micronutrients to soil and crops in a way that isn’t possible using other nutrition options.”

 Origin Soil Nutrition will be in hall 11 on stand 210, with regional sales and nutrition agronomist teams providing support and advice to showgoers.