• Leading global livestock management and data solutions company, Datamars, has joined the Global Roundtable for Sustainable Beef
• Datamars becomes 101^st member to join the Roundtable, following the likes of leading retailer Woolworths Group and bovine genetics company, ABS Global
• The announcement follows GRSB’s global sustainable beef conference in Denver and its representation at COP27

Datamars, a global livestock management and data solutions company, has joined forces with organizations such as WWF, McDonalds, and Cargill as part of a worldwide network of people and organizations powering progress in sustainable beef – the Global Roundtable for Sustainable Beef (GRSB).

Datamars is committed to effecting positive change by providing farmers with livestock productivity tools and data insights around animal performance and health, allowing them to make precise, informed decisions to enhance animal productivity while minimizing the use of scarce resources. Datamars’ values closely align with those of GRSB, with both organizations focused on ensuring local farmers and producers have the resources they need to be sustainably productive.

Datamars, through their Datamars Livestock offering, provides animal identification solutions as well as weight, heat and health monitoring and wider farm monitoring technologies that connect to digital platforms to provide farmers with a wealth of real time information regarding animal and farm performance. Datamars also supports farmers in safeguarding the welfare of their livestock through the provision of accurate and reliable animal health delivery tools.

In recent weeks, several members of GRSB’s leadership team attended COP27 to discuss how GRSB and its members aim to reduce greenhouse gas emissions across the beef supply chain. This followed the organizations global conference in Denver – a four-day event that brought together a global network of likeminded individuals with an interest in powering a future of beef sustainability.

Ruaraidh Petre, Executive Director of the Global Roundtable for Sustainable Beef, said: “We’ve had an exciting year as an organization, having hosted our conference and attending COP. Furthermore, we’ve already welcomed several new members and are pleased to announce our newest member. Datamars’ technology empowers farmers with livestock management tools and insights which play an important role in helping our sector continue to make strides in becoming more sustainably productive and achieve the goals we set out as an organization last year.”

Datamars CEO, Daniele Della Libera, says being a member of GRSB will further the company’s ability to contribute alongside other industry players who are aligned to the same goals, and continue to learn and identify ways to champion and accelerate sustainable farming through its activities and leading-edge customer solutions.

“Our membership will also help further accelerate our strategy and goals to deliver solutions that solve genuine problems and help make life easier for producers globally.”

Della Libera says he is excited to be working alongside the GRSB as Datamars continues to research, develop, and bring together integrated product solutions to help meet the growing world population’s demand for protein and other nutrients in a sustainable way for farmers, the environment and animal welfare.