Given the current backdrop of firm prices through next season and beyond, the
prospects are looking bright for those prepared to chase output, says event director Jon Day.

“Of course things can change pretty quickly. But maximising crop yields will
always be the key to unlocking better profits, whatever the market is doing.
“At the same time, production costs are climbing. So choosing the right inputs and
using them as effectively as possible is critical. On both counts there’s no better
place than Cereals 2011 to find all the expert advice you need.”

Cereals is firmly established as the leading technical event
for the arable industry, with over 64ha of stands and live demonstrations. More than
450 leading suppliers and 23,500 visitors are expected to attend the event, which
takes place on Wednesday 15th and Thursday 16th June at Boothby Graffoe,
Lincolnshire, courtesy of Patrick Dean Ltd.

On offer is an unrivalled collection of arable expertise,
from seed to sprays and fertiliser to finance. And many key technical messages will
be brought to life, thanks to a unique combination of more than 90 crop plots from
manufacturers, research bodies and independent advisers, which make up the technical
heart of Cereals 2011.

Other key areas include Sprays and Sprayers, Post-harvest Technology, Potatoes,
Sugar Beet and Renewables.

Those looking to reinvest in machinery and plant to put their businesses on a sound
footing over the next few years will also be spoiled for choice.

Most leading manufacturers are in attendance, with many putting tractors
and cultivation equipment through their paces over the two days.

Cereals’ Business Area offers the perfect opportunity to catch up with financial
matters, while the Arable Conferences (in partnership with Oxford Arable
Conference) will tackle key political and technical matters of the day.

HSBC Agriculture returns as principal sponsor for the Cereals Event. Allan Wilkinson,
head of agriculture, reckons the market place and price volatility will be at the
forefront of many people’s minds.

“Grain was trading this time last year at somewhere around
£100/t, with a risk it might even drop. Twelve months on and prices have fallen
back, but only after a doubling of prices. The impact of rising consumer prices and
the more long-term issues have taken the whole subject of food production and
security to the top of public debate.

“And CAP reform is now just around the corner. Cereals
2011 will give everyone the chance to bring themselves completely up to date with these
important issues, such that they can formulate future direction for their own
business.”

Tickets for Cereals 2011 are now available online at
http://www.cerealsevent.co.uk/tickets.
It’s the quickest and most convenient way to register for
the event, and speeds entry through the turnstiles, helping farmers to make the
most of their visit.

It costs £20 for a standard adult ticket, while students pay just £17.

Visitors will also qualify for 2 NRoSO CPD points / 4 BASIS points for attending either day.

For more information on Cereals 2011 go to http://www.cerealsevent.co.uk