With around 150 varieties of wheat, barley, oilseed rape and oats on display, including spring crops and candidates, the HGCA stand provides a one-stop shop for information on variety choice. Find out how varieties have fared this season by visiting the Recommended Lists plots and joining a guided tour or downloading commentary from the HGCA website.

New Recommended List Pocketbooks 2013/14 for Wheat, Winter Oilseed Rape and Barley & Oats will be available to pick up around the stand, providing at-a-glance performance information on individual varieties with space to note your own observations.

Talk to the experts

HGCA expertise covers the breadth of on-farm decision-making, with experts on hand to discuss variety, agronomic and marketing choices throughout the cropping calendar.

Cereals and oilseeds specialists from the AHDB Market Intelligence team will be available in the main marquee to talk through the latest events moving global grain and oilseeds markets as well as the range of pricing strategies available for growers looking to sell their produce. A short pre-harvest outlook will also take place at the beginning of the variety plot tours.

Out in the demonstration plots, HGCA research managers, alongside some of the industry’s foremost research scientists, will talk visitors through the latest innovations from HGCA’s project portfolio, while specialists from the Recommended Lists team will be available to discuss the latest on variety performance.

Also joining HGCA on the stand will be nabim, representing the UK flour milling industry, and MAGB, the trade association for maltsters.

Make time for a warming breakfast

Stop by the stand first thing for a hearty bowl of porridge and find out how HGCA supports cereals and oilseeds growers through its consumer campaigns.

HGCA’s Farmhouse Breakfast Week this year saw more than 1,000 events take place around the country to drive demand for cereals products by urging consumers to ‘Shake Up Their Wake Up’ and make time for breakfast. Learn about the benefits of getting involved in the campaign and what free resources and support are available inside the trailer, positioned in the oilseed rape plots. Red Tractor Farm Assurance will also be on hand to talk through the benefits of being farm assured and how it is working with farmers to improve its assurance scheme.